A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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It’s nice to think that AI can just magically solve our organizational and operational challenges – and in many cases…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
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More Articles on MarTech, AI, & Customer Experience
Embracing agility and fearless experimentation
In today’s rapidly evolving marketing landscape, the convergence of technology and consumer behavior has necessitated a paradigm shift in how…
