A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#645: Building brand trust with Aman Advani, CEO of Ministry of Supply
When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
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More Articles on MarTech, AI, & Customer Experience
Centralized AI enhances marketing collaboration
In today’s fast-paced digital environment, marketers are increasingly turning to artificial intelligence (AI) to streamline their processes and improve their…
