A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck
In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
AI literacy is crucial for enterprises
Artificial intelligence (AI) stands out as a transformative force, reshaping industries and redefining the way businesses operate. However, as highlighted…
