A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
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The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
The strategic role of marketing operations
Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing…
