A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#132 David vs. Goliath: Competing with the Big Banks on Customer Experience
What does it really take for smaller banks and mid-sized businesses to triumph over industry giants while still delivering exceptional…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
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More Articles on MarTech, AI, & Customer Experience
Embracing AI as a marketing partner or copilot
In marketing, the integration of artificial intelligence (AI) is not just an option; it’s becoming a necessity for brands aiming…
