A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#661: Creating a world-class student experience with Mike Milliron, IMG Academy
Today’s guest is Mike Milliron, Chief Operating Officer at IMG Academy Campus. Mike has played a key role in reimagining…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
The impact of accessibility on brand reputation
With optimized online experiences being paramount to a great customer experience, the importance of accessibility cannot be overstated. Thus, the…
