A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#647: Achieving retail media success with Ben Dutter, Power Digital
Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
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Enhancing customer success with artificial intelligence-based approaches
Organizations are increasingly turning to artificial intelligence (AI) as a catalyst for enhancing customer success. The integration of AI technologies…
