A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#27: One Amazing Thing About Treasure Data with Mark Tack
Welcome to One Amazing About Treasure Data, and their campaign that ran during Adobe Summit in March 2025. Today we’re…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
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More Articles on MarTech, AI, & Customer Experience
Enhancing customer engagement with personalized SMS
Businesses are constantly seeking effective ways to connect with their customers. Among various communication channels, SMS (Short Message Service) has…
