A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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638: What’s the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
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The human role in AI oversight and ethics
There is no doubt that artificial intelligence (AI) stands out as a transformative force, promising to revolutionize various sectors, including…
