A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#636: Building resilience in customer service operations with John Finch, RingCentral
Today, we’re discussing how AI and cloud-based solutions can help organizations manage crises and enhance customer service operations with John…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
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More Articles on MarTech, AI, & Customer Experience
The nonlinear buyer’s journey
The traditional buyer’s journey has undergone a significant transformation. Gone are the days when the buyer’s journey could be neatly…
