A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#22: One Amazing Thing About Originality.AI with Jon Gillham
Welcome to One Amazing About… Originality.AI. I’m your host, Greg Kihlström and I’d like to welcome Jon Gillham, Founder at…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
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Improving Conversions Through Data Insights
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