A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments
As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
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More Articles on MarTech, AI, & Customer Experience
As we move into 2025, the landscape of the job market, particularly for marketing professionals, is undergoing significant transformation. In…
