A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
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