A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#122 Support, Don’t Solve: Empowering Leaders to Create Authentic Spaces
How can leaders support their teams effectively without falling into the trap of fixing everything themselves? Leah Marone is a…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
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More Articles on MarTech, AI, & Customer Experience
Authenticity drives effective AI generated content
In marketing, the integration of artificial intelligence (AI) into content creation has sparked both excitement and concern among marketers. While…
