A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#8: Dare to Disrupt: How Hint Founder Kara Goldin Turns Challenges into Opportunities
Kara Goldin is a powerhouse entrepreneur who transformed her health journey into Hint, a revolutionary unsweetened flavored water brand that’s…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
2nd party data
your brand, and first party data, in that you have the capability of using…
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
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