Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
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More Articles on MarTech, AI, & Customer Experience
The impact of accessibility on brand reputation
With optimized online experiences being paramount to a great customer experience, the importance of accessibility cannot be overstated. Thus, the…
