A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto
Payroll isn’t exactly what you’d call exciting—so how do you take a – let’s face it – rather boring topic…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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Enhancing customer success with artificial intelligence-based approaches
Organizations are increasingly turning to artificial intelligence (AI) as a catalyst for enhancing customer success. The integration of AI technologies…
