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#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising
And they aren’t alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? Joining me to discuss is Nataly Kelly, Chief Marketing…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Share of Voice (SOV)
Share of Voice (SOV) is a metric that represents a brand’s portion of total…
Hubspot Marketing Cloud
HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Resonate
Resonate is a consumer intelligence platform providing brands with access to deep understanding of…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Synthetic Identity Fraud
Synthetic Identity Fraud is a type of financial fraud in which criminals create a…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Reinventing an $18B Professional Services Giant—Inside Kyndryl’s Brand Genesis
Every marketer loves a clean slate—right up until the moment the eraser squeaks across a…
Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically…
Expert Mode: Unlocking the Network Effect of AI in Marketing
The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy;…
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More Articles on MarTech, AI, & Customer Experience
Embracing AI as a marketing partner or copilot
In marketing, the integration of artificial intelligence (AI) is not just an option; it’s becoming a necessity for brands aiming…
