Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
Today, we’re going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We’ll discuss the difference between using AI as a feature versus using it as a foundation, and how leadership and team structure need to evolve to not just survive, but thrive, during this shift. To help me discuss this topic, I’d like to welcome, Jason VandeBoom, Founder & CEO at ActiveCampaign.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Latest Research
The more recent insights, trends, and stats to guide your work
Hippo: Bridging the Generational Divide: AI Adoption in Home Insurance
A notable generational divide is emerging, presenting both opportunities and challenges for senior marketing and customer experience (CX) leaders. The…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer…
Yesterday was a day that crystallized a tension CMOs have been navigating for the past two years: the gap between what AI vendors promise and…
Yesterday’s news paints a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as a set of…
Upcoming Events
Qualtrics X4
Qualtrics X4 Summit is one of the premier Experience Management events of the year.
HumanX 2026
The must-attend, venture-backed conference for the artificial intelligence community. From the team behind Money2020, HLTH, ViVE, and Shoptalk, and…
CRMC 2026
CRMC is the premier retail event of the year for Retail and Brand Marketers,…
Salesforce Dreamforce
The agentic revolution continues September 15-17 in San Francisco. It’s three days of groundbreaking…
Hubspot Inbound 2026
INBOUND 2026 is heading back to Boston. Better growth starts here. Hosted by HubSpot,…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Agentic AI in Sales: Where Automation Helps, and Where It Hurts
Agentic AI promises autonomous lead research, scoring, and outreach, but experts caution that human oversight and measurable KPIs are critical to…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Closing the Gap Between Marketing Strategy and Frontline Execution
The challenge for enterprise leaders isn’t just to create better campaigns, but to build a…
Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies &…
Expert Mode: Escaping the Generative AI Sea of Sameness with Toby Coulthard, Chief Product and Growth Officer at Jacquard
The promised land of hyper-personalized, unique content is starting to look suspiciously uniform. A strange,…