Expert Advice for Marketing Leaders on MarTech, AI, & CX
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#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands
Today, we’re going to talk about how a brand can embody the very principle it sells, turning a core service into a flywheel for customer retention, emotional engagement, and scalable business growth. To help me discuss this topic, I’d like to welcome, Mark Van Wye, CEO at Zoom Room.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
HireVue: AI in Hiring: The 2026 Imperative for Responsible Talent Acquisition
As detailed in the HireVue 2026 Global AI in Hiring Report, organizations worldwide are grappling with a new reality where…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
AI in marketing is moving faster than the organizations deploying it. Agentic AI is already making autonomous decisions in campaign optimization, personalization, and media buying,…
This week’s intelligence from Gartner, Forrester, Braze, and Salesforce tells a consistent story: the organizations winning with AI aren’t the ones with the most tools…
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CRMC is the premier retail event of the year for Retail and Brand Marketers,…
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WMF is Europe’s largest festival dedicated to the future of technology and society. Taking…
Ai4 2026
At Ai4 2026, join thousands to explore real-world applications, breakthrough advancements, and proven best…
Salesforce Dreamforce
The agentic revolution continues September 15-17 in San Francisco. It’s three days of groundbreaking…
Hubspot Inbound 2026
INBOUND 2026 is heading back to Boston. Better growth starts here. Hosted by HubSpot,…
Mid-Atlantic MarCom Summit
The Mid-Atlantic region’s largest marketing, advertising and communications summit.
More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the…
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In the time it takes to field a traditional study, a new competitor could emerge,…
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