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#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
We are here at Sitecore Symposium in Orlando, Florida, and today we’re going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective? To help me discuss this topic, I’d like to welcome Mark Wagner,…
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Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
Communications Platform as a Service (CPaaS)
Communications Platform as a Service (CPaaS) is a cloud-based platform that provides APIs, SDKs,…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Cumulative Distribution Functions (CDFs)
A cumulative distribution function (CDF) describes the probability that a random variable takes a…
Shawn D. Nelson
Shawn D. Nelson is the author of _Let Me Save You 25 Years: Mistakes, Miracles,…
Lindsey Irvine
Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that…
Extract Load Transform (ELT)
ELT (Extract-Load-Transform) is a data integration pattern where raw data is extracted from sources,…
Arto Minasyan
Arto Minasyan is a visionary entrepreneur and co-founder of Krisp.ai and 10Web, two successful…
Challenger Brand
A challenger brand is a company or product that competes against established market leaders…
Renaud Delaquis
Renaud Delaquis is the Head of Product Marketing at Coastline Academy, the nation’s largest driving…
Don Schuerman
As CTO and Vice President of Marketing & Technology Strategy at Pegasystems, I see…
Derek Gerber
At Power Digital as Director of Growth B2B, Derek drives client success and growth…
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