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#775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
Today, we’re going to talk about brand integrity, the founder’s paradox of building a company to sell, and what happens when you get a second chance to reclaim the brand you created. We’ll explore the delicate balance between corporate scale and entrepreneurial soul, and how a brand’s purpose can be its most resilient asset. To help me discuss this topic, I’d like to welcome, Mark Rampolla, Founder…
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Most popular terms
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Reverse Logistics
Reverse logistics in the context of e-commerce refers to the process of managing the…
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Alan Gould
Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has…
The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value
Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code…
Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at…
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The strategic role of marketing operations
Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing…
