Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
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More Articles on MarTech, AI, & Customer Experience
Intentional spending reflects the impact of inflation
The landscape of consumer behavior is continually evolving, shaped by various factors, including economic conditions, technological advancements, and changing societal…
