A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch
Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
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Expert Mode
Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…
Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand…
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
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More Articles on MarTech, AI, & Customer Experience
Compliance by Design in a Highly Regulated Environment
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and…
