Expert Advice for Marketing Leaders on MarTech, AI, & CX
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#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Denodo
Denodo is a data management platform specializing in data virtualization, which allows organizations to…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
Thales
Thales provides advanced digital identity and data security solutions that are crucial for the…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Untapped Potential of Digital Accessibility
Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …
Expert Mode: Composable CDPs and the Rise of AI-Powered Marketing
The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving…
Expert Mode: Commerce Media’s Rise: Beyond Buzzword to Business Transformation
Commerce media, once a niche term, is now a dominant force in the advertising world. …
More Industry News
More Articles on MarTech, AI, & Customer Experience
Targeted ads require strategic execution
In advertising, and particularly during high-stakes events like the Super Bowl, the importance of targeted advertising cannot be overstated. As…
