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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Ask Rally
AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Chris O’Neill
Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE:…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling…
Medallia
Medallia is a customer experience management (CEM) platform that captures customer feedback across various…
Business Orchestration and Automation Technologies (BOAT)
Business Orchestration and Automation Technologies (BOAT) refer to a category of enterprise software solutions…
Brit Starr
Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing…
arrivia
Arrivia is a travel technology company offering a suite of API-driven solutions for travel…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
More Articles on MarTech, AI, & Customer Experience
Accelerated insights enhance marketing effectiveness
The ability to derive insights from data quickly and effectively is paramount for marketers. The integration of advanced analytics with…
