Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
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From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption
Dataiku CMO Mark Abramowitz on proving AI value instead of selling vision, marketing’s shift to pipeline and revenue, and governing agents at enterprise scale.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s releases arrived on a light pre-holiday wire, and the ones that landed share a single subject: what has to be true beneath an AI…
Recent research keeps circling the same shift, and it’s a big one. AI has stopped being another tool you bolt onto the martech stack. It’s…
he releases that did land on July 1 share a common subject. They address the distribution, integration, and operational layers of AI in go-to-market work…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Machine Learning Operations (MLOps)
MLOps (Machine Learning Operations) is a set of practices, processes, and supporting tooling used…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
2nd party data
your brand, and first party data, in that you have the capability of using…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Latest Research
The more recent insights, trends, and stats to guide your work
Understanding AI Marketing Adoption Trends: Strategic Imperatives for Enterprise Leaders
A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSwire: AI Challenges: Are Your AI Strategies Built on Sand?
This article was written for CMSwire by Greg Kihlström. We are ostensibly at the peak of AI hype, driven heavily…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Overlooked Competitive Advantage Hiding in Human Psychology
The relentless focus on technology and data is essential; it’s the price of admission in…
Expert Mode: Closing the B2B Activation Gap with an Ecosystem Approach
We’ve all been there. You’re a B2B marketing leader by day, meticulously orchestrating complex, multi-touch…
Expert Mode: Rewriting the Marketing Playbook in the Age of AI
In a recent conversation, I spoke with Lisa Avvocato, CMO at Vitam, who brings a…
Expert Mode: Your Marketing Spend is Up, But Your Impact is Down. Here’s How to Fix It.
According to recent research from Shutterstock, while global ad spend has surged by 33%, the…
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