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#797: Vitam CMO Lisa Avvocato on AI’s Growing Role from Search to Transaction
Today, we’re going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a tech stack that can keep up. It’s a topic filled with both existential threats and massive opportunities. To help me discuss this topic, I’d like to welcome Lisa Avvocato, Chief Marketing Officer at Vitam.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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Most popular terms
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…
Profit & Loss (P&L)
Profit & Loss (P&L) is a financial summary of revenues, costs, and expenses over…
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The term brand garden describes a “walled” area that a brand creates in order…
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Two-Factor Authentication (2FA)
Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Product Roadmap
The product roadmap is a high-level visual representation of an organization’s product strategy over…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
Business Intelligence (BI)
Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…
(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…
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