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#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands
Today, we’re going to talk about how a brand can embody the very principle it sells, turning a core service into a flywheel for customer retention, emotional engagement, and scalable business growth. To help me discuss this topic, I’d like to welcome, Mark Van Wye, CEO at…
Up-to-the-Minute Analysis
Insights from the last 48 hours
CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust…
Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt…
News from the world of MarTech, AI adoption, and e-commerce yesterday tells a story that CMOs need to read carefully — not for the hype,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Reinforcement Learning from Human Feedback (RLHF)
Reinforcement Learning from Human Feedback (RLHF) is a training method used to align AI…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Traject Data
Traject Data provides a white-label, API-first solution that delivers high-volume SEO and marketing data…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
More Industry News
Articles on MarTech, AI, & Customer Experience
Transforming the marketing integration pro
In marketing technology, the integration of artificial intelligence (AI) is heralding a new era of efficiency and personalization. The traditional…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building vs. Buying vs. Composing: Navigating Software Decisions in the Age of AI
The decision of whether to build, buy, or license software has long been a challenge…
Expert Mode: Navigating the Evolving PR Landscape in the Age of AI
The public relations landscape is in constant flux, a dynamic environment further accelerated by the…
Expert Mode: The Unimaginable Scale of AI Content and the Guardian at the Gate
The question is no longer if we can use AI to create content, but rather…
Expert Mode: Taking ROI Models From Confusion to Clarity in B2B E-Commerce
Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find…