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University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken, and what role should employers play in the new era …
Up-to-the-Minute Analysis
Insights from the last 48 hours
The most consequential pattern across yesterday’s news is the acceleration of agentic AI from concept to commercial product.
Let’s stop saying agentic AI is arriving. It’s already here. But the gap between vendor capability claims and organizational readiness to deploy them is widening,…
AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Traject Data
Traject Data provides a white-label, API-first solution that delivers high-volume SEO and marketing data…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Five9
Five9 is an intelligent cloud contact center platform that helps businesses manage and optimize…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Red/Amber/Green (RAG) Scoring
Red/Amber/Green (RAG) Scoring is a simple status classification method that uses three color-coded categories—Red,…
More Industry News
Articles on MarTech, AI, & Customer Experience
Feedback fatigue hinders customer engagement
In an era where customer experience is paramount for business success, the decline in customer feedback has emerged as a…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: AI-Powered Customer Experience Transformation
The transformative potential of AI in customer experience (CX) is undeniable. While the hype around…
Expert Mode: Rethinking Customer Experience in the Age of AI
The rapid adoption of generative AI is transforming the customer experience landscape in profound ways. …
Expert Mode: The Future of Payments is Frictionless, Embedded, and AI-Powered
The payments landscape is rapidly evolving, driven by digital transformation and rising customer expectations. Consumers…
Expert Mode: The Unseen Foundation of Agile Marketing: A Deep Dive into Identity Resolution
The vision is compelling: a seamless customer journey where every interaction is relevant, personalized, and…