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Airstream CMO Mollie Hansen and Nomadics’ Chris Pendl on Camp Airstream as a product, not a campaign
Airstream CMO Mollie Hansen and Nomadics’ Chris Pendl on running Camp Airstream as a revenue-generating product: sell-through, NPS north of 70, and camp hosts.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for Aug 19-20, 2026: Syndigo finds reviews beat discounts, BCC Research reports agentic AI uses 100-1,000x more tokens, Queen One raises $25M.
Forrester’s new AI Disruption Model, Experian’s Identity and Fraud Report, and a B2B search overhaul at Akamai all point the same direction: durable martech budget is moving beneath the application, into data, identity,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Latest Research
The more recent insights, trends, and stats to guide your work
Paved: The Strategic Imperative of Newsletter Advertising: Performance Insights for Enterprise Marketers in 2026
Paved’s 2026 Newsletter Ad Performance Report, based on an analysis of millions in ad spend and insights from over 1,500…
More Industry News
Articles on MarTech, AI, & Customer Experience
Forbes: The Time To Formalize An Approach To AI Adoption Is Now
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result in missed opportunities and a loss of competitiveness in today’s market.
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