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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Virtual Reality (VR)

Virtual Reality (VR) is a simulated digital environment that completely immerses users in a…

Audioeye

Audioeye is a Software as a Service (SaaS) platform that provides website accessibility solutions…

Third-Party Cookies

Third-party cookies are small pieces of data that are stored on a user’s device…

Katana Cloud Inventory

A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…

mParticle

mParticle is a customer data platform that simplifies the collection, organization, and activation of…

Gradient Boosting

Gradient Boosting is a machine learning method that builds predictive models by combining the…

Internet of Things (IoT)

The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…

History of E-Commerce

A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…

Radial

Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…

Hightouch

Hightouch is a data and AI platform for marketing and personalization. Find insights, run…

Aparna Khurjekar

parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control

The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…

Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal

UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…

Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)

It’s one thing to build a recognizable brand. It’s quite another to scale that brand…


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