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IFPA’s Jim Rucinski on running a global digital experience with two people: build reusable capability, not another thing to maintain
IFPA Solutions Engineer Jim Rucinski runs a global digital experience with two people: his request filters, an Optimizely DAM + GraphQL fix, and AI citation tracking.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for August 13, 2026: Mod Op publishes The GEO 50 benchmark, OtterlyAI ships Agent Analytics, DeepLumen hits 1,000 merchants on Agentic Page.
Gartner finds 93% of audit teams use AI and 38% have a strategy. HBR names leadership drift. MarTech documents buyers paying for platforms that explain outcomes. Greg Kihlström on why explanation became the…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Days of Inventory (DOI)
Days of Inventory (DOI) is an inventory efficiency metric that estimates how many days…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
PESTLE Analysis
PESTLE Analysis is a strategic framework used to identify, monitor, and evaluate the macro-environmental…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Latest Research
The more recent insights, trends, and stats to guide your work
Cleo AI: AI-Powered Financial Guidance: Addressing the Young Adult Savings Gap
New research indicates a significant challenge for young adults in the United States regarding personal savings and financial knowledge. A…
More Industry News
Articles on MarTech, AI, & Customer Experience
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Hidden Cost of Generosity and the Rise of the Post-Purchase Abuser
For the better part of a decade, enterprise marketing leaders have championed a singular cause:…
Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They…
Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B…
Expert Mode: The 360-Degree Brand: Thriving at the Intersection of Media and the Creator Economy
The once-clear lines separating a brand, a publisher, and a creator have become increasingly, and…
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