Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Qualified Digital’s Kate Dalbey on building an adaptive martech operating model: why rollouts stall on the operating model, not the tool
Kate Dalbey, Chief Client Officer at Qualified Digital, on why martech rollouts stall after the contract is signed — and how to fix the operating model underneath.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for…
Yesterday’s martech news, July 13, 2026: The Trade Desk activates 28M Seven-Eleven Japan shoppers’ purchase data, plus AI visibility and ecommerce shifts.
The recent wave of martech announcements shares a common thread that Chief Marketing Officers (CMOs) should read carefully: the industry is rapidly bifurcating between organizations…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
2nd party data
your brand, and first party data, in that you have the capability of using…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Latest Research
The more recent insights, trends, and stats to guide your work
Harris Poll: Driving Enterprise Value with Brand Momentum: A Modern Playbook for CX and Marketing Leaders
QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and…
More Industry News
Articles on MarTech, AI, & Customer Experience
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and…
Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single…
Expert Mode: Recasting Loyalty from a Cost Center to Your Core Strategic Weapon
This article was based on the interview with Jim Sturm, President of North America at…
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