Expert Advice for Marketing Leaders on MarTech, AI, & CX
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From Ai4: Big Spaceship’s CEO Taryn Crouthers on prioritizing human judgment while moving fast
Big Spaceship CEO Taryn Crouthers on where AI belongs in creative work, where human judgment can’t be delegated, AI addendums, and pricing beyond time and materials.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at…
Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration,…
AI agents now sit on both sides of the transaction. They rank the information that shapes a purchase, they buy on a person’s behalf, and…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Machine Learning Operations (MLOps)
MLOps (Machine Learning Operations) is a set of practices, processes, and supporting tooling used…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
2nd party data
your brand, and first party data, in that you have the capability of using…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Latest Research
The more recent insights, trends, and stats to guide your work
Understanding AI Marketing Adoption Trends: Strategic Imperatives for Enterprise Leaders
A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSwire: AI Challenges: Are Your AI Strategies Built on Sand?
This article was written for CMSwire by Greg Kihlström. We are ostensibly at the peak of AI hype, driven heavily…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Marketing Spend is Up, But Your Impact is Down. Here’s How to Fix It.
According to recent research from Shutterstock, while global ad spend has surged by 33%, the…
Expert Mode: GEO and the New Balance of Power in the Age of AI
The conversational AI layer that is rapidly becoming the de facto starting point for information…
Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where…
Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution…
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