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Infobip’s Ben Lewis on building deeper relationships with sports fans
Infobip VP of Marketing Ben Lewis on building deeper relationships with sports fans: fan-first channels, unified data, AI-powered engagement, and value exchange.
Up-to-the-Minute Analysis
Insights from the last 48 hours
AI made marketing faster at producing almost everything, and the speed has surfaced a quieter problem underneath it. The output now arrives faster than teams…
Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
2nd party data
your brand, and first party data, in that you have the capability of using…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Latest Research
The more recent insights, trends, and stats to guide your work
RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer
Early data from RetailNext reveals a notable shift in consumer behavior this Black Friday. In-store traffic across the United States…
More Industry News
Articles on MarTech, AI, & Customer Experience
Strategic AI investments drive organizational success
Organizations are increasingly recognizing the pivotal role of artificial intelligence (AI) in driving operational efficiency and enhancing customer experiences. The…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Growth Problem is Actually a Brand Problem
Brand is often relegated to the “nice-to-have” column, a luxury to be indulged in during…
Expert Mode: The Infinite Channel Problem and Why Your Supply Chain is Your New Best Marketer
We are entering an era where the brand is less defined by its advertising and…
Expert Mode: Beyond the Click—Navigating the B2B Dark Funnel with AI
For years, we’ve relied on the comforting, if slightly misleading, glow of a healthy click-through…
Expert Mode: From HiPPO to Hypothesis: Building a Culture of Continuous Optimization
In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the…
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