A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#652: The power of multimodal AI with Dani Yogatama, Reka
Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Data Management Platform (DMP)
A Data Management Platform (DMP) is web-based software used by marketers to collect and…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Improving Conversions Through Data Insights
The quest for improved conversion rates has become a paramount goal for businesses. The ability to convert website visitors into…
