Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Twilio’s Vanessa Thompson on moving to a unified view of your customers
Specifically, we’ll cover: Why traditional funnel metrics can obscure true customer intent and what to focus on instead. The architectural shift required to move from generic, disjointed interactions to a unified, personalized customer experience. How context-aware AI is graduating from simple automation to becoming a core driver…
Up-to-the-Minute Analysis
Insights from the last 48 hours
This week’s scan across Harvard Business Review, McKinsey, Gartner, Forrester, MarketingProfs, and the AMA Journal of Marketing converges on a structural problem: the tactics marketers…
Yesterday delivered a concentrated set of announcements that, taken together, reveal a marketing technology landscape undergoing a structural shift, not a gradual evolution. The dominant…
Yesterday’s announcements show the agentic transition moving from vendor roadmaps into deployed infrastructure, with consequences for marketing organizations that depend on advertising platforms, customer engagement…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Latest Research
The more recent insights, trends, and stats to guide your work
Pre-Black Friday Holiday Shopping: Initial Findings from Salesforce
The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts…
More Industry News
Articles on MarTech, AI, & Customer Experience
Personalization drives customer loyalty success
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Closing the Gap Between Brand Promise and Customer Reality with AI
The distance between the brand voice meticulously crafted in a boardroom and the way it’s…
Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI
For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints…
Expert Mode: The Confluence of AI, Agility, and Collaboration in Modern Marketing
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art…
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering…
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