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#56: One Amazing Thing About SheerID with Alessandra Jacques
What if you could know exactly who it is you are talking to when serving your next customer experience instead of guessing and hoping for the best? Welcome to One …
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Insights from the last 48 hours
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Star Schema
A star schema is a dimensional data model used for analytics in which a…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
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Articles on MarTech, AI, & Customer Experience
The strategic role of marketing operations
Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Rethinking the Consumer Journey in a Connected Ecosystem
The classic marketing funnel—awareness, consideration, conversion—feels quaint in today’s dynamic digital landscape. Consumers engage with…
Expert Mode: The Human Touch in a Tech-Driven World
The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these…
Expert Mode: Redefining Loyalty in the Age of Experiential Travel
The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique…
Expert Mode: Building Belief in Marketing at Scale
Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at…