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#788: Year-end review with Greg Kihlström, The Agile Brand
Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in doing this. But that’s also kind of the point. We have all been using AI to do things…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Delivery Duty Paid (DDP)
Delivery Duty Paid (DDP) is an international shipping agreement where the seller assumes full…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Denodo
Denodo is a data management platform specializing in data virtualization, which allows organizations to…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
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