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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Virtual Reality (VR)

Virtual Reality (VR) is a simulated digital environment that completely immerses users in a…

Audioeye

Audioeye is a Software as a Service (SaaS) platform that provides website accessibility solutions…

Media Elasticity

Media elasticity refers to the percentage change in a marketing outcome (such as sales,…

Product Listing Page (PLP)

A Product Listing Page (PLP) is the page type in an e-commerce experience that…

Gradient Boosting

Gradient Boosting is a machine learning method that builds predictive models by combining the…

mParticle

mParticle is a customer data platform that simplifies the collection, organization, and activation of…

Internet of Things (IoT)

The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…

Aparna Khurjekar

parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…

History of E-Commerce

A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…

Ask Rally

AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…

Radial

Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

Expert Mode Articles


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Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now

Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with…

Expert Mode: Fixing the Most Broken Part of CX—How AI Is Reinventing Customer Onboarding

Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement…

Expert Mode: How Dirty Water Built a Cult Brand by Thinking Like a Bartender

When most people think of launching a new beverage brand, they picture sleek branding, influencer…


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