Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Scrunch’s Head of Marketing Kevin White on being cited, not just found: why ChatGPT referral traffic is only the tip of the iceberg
Kevin White, Head of Marketing at Scrunch (now Sitecore), on AI search vs SEO: citations over referral traffic, agent-ready pages, and long-tail intent.
Up-to-the-Minute Analysis
Insights from the last 48 hours
July 16 martech news: GenOptima launches RaaS GEO, Onclusive and Cyabra flag synthetic narratives, Brunner buys AdSkate, Altudo speeds Sitecore delivery.
Five major press releases dropped on July 15, 2026 from Sprinklr, PwC/OpenAI, Tenon/ServiceNow, Digital Commerce 360/ReFiBuy, and Digital.Marketing, and each one, in its own way,…
Reposted from GregKihlstrom.com: Recent research across Forrester, Gartner, and adjacent CX coverage converges on the same seam. Adoption has stopped being the variable that separates…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Days of Inventory (DOI)
Days of Inventory (DOI) is an inventory efficiency metric that estimates how many days…
2nd party data
your brand, and first party data, in that you have the capability of using…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Latest Research
The more recent insights, trends, and stats to guide your work
Harris Poll: Driving Enterprise Value with Brand Momentum: A Modern Playbook for CX and Marketing Leaders
QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and…
More Industry News
Articles on MarTech, AI, & Customer Experience
Balancing make vs. buy AI solutions
The integration of artificial intelligence (AI) has become not only a competitive advantage but a necessity for survival. Retailers face…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust…
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…
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