Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Mintegral’s Phoena Pang on the new playbook for performance marketing
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of marketing technology and AI announcements tells a story that vendor press releases won’t say plainly: the gap between AI adoption and AI…
As most of you likely already know, the era of optional AI adoption is over. The recent announcements from Google, Commerce/BigCommerce, adMarketplace, and others are…
Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Latest Research
The more recent insights, trends, and stats to guide your work
Agentic Capabilities Influence $73B in Cyber Week Sales
Cyber Week 2025 represents a pivotal moment for digital commerce, with AI agents influencing an unprecedented $73 billion in sales.…
More Industry News
Articles on MarTech, AI, & Customer Experience
Unified customer data enhances customer communication
Effective communication with customers is paramount for businesses aiming to thrive. The ability to understand and engage with customers on…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Multiplier Effect of a Platform Mindset
In the modern enterprise, the term “agility” is ubiquitous. It’s a North Star for leadership,…
Expert Mode: Building a Resilient Brand Through Crisis and Conviction
Few stories embody this trial-by-fire ethos better than that of Lovesac and its founder, Shawn…
Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has…
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
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