Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Target Audience
A target audience is a group of individuals that a business intends to reach…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Data Management Platform (DMP)
A Data Management Platform (DMP) is web-based software used by marketers to collect and…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Real-Time Data is Essential in Inventory Managemen
In today’s retail environment, the importance of real-time data cannot be overstated. As consumer behavior increasingly shifts towards online shopping…
