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Salesforce’s Nitin Mangtani on how AI is evolving on-site search
Today, we’re going to talk about the evolution of on-site search. For years, it’s been a functional, yet often frustrating, utility for customers. But with advancements in AI, it’s transforming from a simple keyword-matching tool into a conversational discovery engine that can anticipate intent and drive a…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements cluster around a single operational thesis: AI is moving from recommendation layer to execution layer across marketing, commerce, and customer experience. The press…
Yesterday was not a typical news day for marketing technology — it was Google Marketing Live, and the volume and scope of announcements signal a…
Yesterday’s announcements show enterprise marketing infrastructure entering a new phase: the protocols, data standards, and creative tooling required for agentic AI are being built out…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
2nd party data
your brand, and first party data, in that you have the capability of using…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Latest Research
The more recent insights, trends, and stats to guide your work
Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data
The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature.…
More Industry News
Articles on MarTech, AI, & Customer Experience
Personalization drives customer loyalty success
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Democratizing AI: How UserTesting Empowers Every Employee to Drive Innovation
The integration of artificial intelligence into business operations is no longer a futuristic vision but…
Expert Mode: The Global-Local Tightrope: Balancing Brand Consistency and Hyper-Relevance
For any enterprise marketing leader, the tension between global brand consistency and local market relevance…
Expert Mode: Beyond the MQL: A Reality Check on B2B Lead Quality
In an era overflowing with data, analytics platforms, and AI-powered tools promising to solve this…
Expert Mode: Closing the Gap Between Brand Promise and Customer Reality with AI
The distance between the brand voice meticulously crafted in a boardroom and the way it’s…
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