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#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
Today, we’re going to talk about navigating the complexities of global expansion. We’ll get into the strategic decisions leaders have to make when localizing content, such as where to spend the budget for maximum impact, and the critical choice between leveraging AI for scale and speed versus deploying human experts for nuance and connection. To help me discuss this topic, I’d like to welcome, Ilya Spiridonov, Chief…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and…
Delivery Duty Paid (DDP)
Delivery Duty Paid (DDP) is an international shipping agreement where the seller assumes full…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
Digital Wallet
A digital wallet, also known as an e-wallet, is an electronic device or online…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
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In marketing, the integration of artificial intelligence (AI) is not just an option; it’s becoming a necessity for brands aiming…
