Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
Today, we’re going to talk about the often-overlooked foundation of successful business transformation: the human experience. We’ll explore why the employee experience isn’t just an HR initiative but a direct driver of customer outcomes, and how designing systems around the way people actually think—not just how we’re…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The CMO role is being redefined in real time. This week, Oracle embedded AI agents into marketing command centers, Visa built infrastructure for AI agents…
Recent from Gartner, Forrester, and Salesforce converges on a single uncomfortable truth: the AI investment cycle is entering a reckoning phase. The hype-to-reality gap is…
When you strip away the vendor superlatives, a clear pattern emerges: the industry is bifurcating between organizations that are embedding AI into the actual connective…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Avaya
Avaya is a global leader in enterprise communications and customer experience solutions, providing unified…
Red/Amber/Green (RAG) Scoring
Red/Amber/Green (RAG) Scoring is a simple status classification method that uses three color-coded categories—Red,…
More Industry News
Articles on MarTech, AI, & Customer Experience
Feedback fatigue hinders customer engagement
In an era where customer experience is paramount for business success, the decline in customer feedback has emerged as a…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Age of AI and the Imperative for Simplicity in Customer Experience
Just when we thought we had a handle on the omnichannel chaos, along comes the…
Expert Mode: The Analog Resurgence in a Digital-First World
As marketing leaders, we live and die by digital metrics and measurements. We obsess over…
Expert Mode: AI-Powered Customer Experience Transformation
The transformative potential of AI in customer experience (CX) is undeniable. While the hype around…
Expert Mode: Rethinking Customer Experience in the Age of AI
The rapid adoption of generative AI is transforming the customer experience landscape in profound ways. …