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Spotlight’s Deena Zenyk on customer advocacy when AI builds the shortlist
Spotlight VP Deena Zenyk on customer advocacy when AI builds the B2B shortlist: influence orchestration, the DNA framework, and measuring AEO impact.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
ChatGPT ads go live across 31 European markets today with targeting stripped down to the current conversation. Agent identity moves under a Linux Foundation body. OpenAI and Anthropic split on data retention. Other…
Martech news for August 21, 2026: NielsenIQ finds 58% of shoppers ignore brand ownership, Gravitate publishes AEO research, KNOREX flags going concern.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Latest Research
The more recent insights, trends, and stats to guide your work
Paved: The Strategic Imperative of Newsletter Advertising: Performance Insights for Enterprise Marketers in 2026
Paved’s 2026 Newsletter Ad Performance Report, based on an analysis of millions in ad spend and insights from over 1,500…
More Industry News
Articles on MarTech, AI, & Customer Experience
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints, brands must prioritize engagement, personalization, and community-building to foster lasting relationships. A critical component of this evolution is the emphasis on data quality over quantity.
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