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#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience
Today, we’re going to talk about design systems. But probably not in the way you’re used to thinking about them. We’re moving past the idea of a design system as just a rulebook or a library of components, and exploring how it can become a true catalyst for digital transformation—a tool that breaks down silos, accelerates business outcomes, and fundamentally changes how teams work together. To help…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Audioeye
Audioeye is a Software as a Service (SaaS) platform that provides website accessibility solutions…
Virtual Reality (VR)
Virtual Reality (VR) is a simulated digital environment that completely immerses users in a…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
Third-Party Cookies
Third-party cookies are small pieces of data that are stored on a user’s device…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Internet of Things (IoT)
The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Wrike
Wrike is a versatile enterprise-level work management platform that provides teams with a single…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to…
Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…
Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Centralized AI enhances marketing collaboration
In today’s fast-paced digital environment, marketers are increasingly turning to artificial intelligence (AI) to streamline their processes and improve their…
