Expert Advice for Marketing Leaders on MarTech, AI, & CX

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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Measurement (Component of The Center of Experience)

Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…

Two-Factor Authentication (2FA)

Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…

1 Brand as Object (Evolution of Brands)

Our use of logos to represent companies, organizations, or individuals is based on a…

Business Intelligence (BI)

Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…

Product Roadmap

The product roadmap is a high-level visual representation of an organization’s product strategy over…

Subscription Video on Demand (SVOD)

Subscription Video on Demand (SVOD) is a content distribution model where users pay a…

Retrospective Meeting Agenda

You can use this Retrospective Meeting Agenda and modify it for your own purposes.…

(4) Principles of Explainable AI

Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…

Citizen Data Scientist

Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and…

2 Brand as Idea (Evolution of Brands)

As consumers and marketers have grown more sophisticated, it is not enough to simply…

Content Marketing

Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…

Marketing Automation

Marketing automation can be defined as the platform(s) that allow a brand to nurture…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

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Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Building a Brand From Scratch: A People-Centric Approach to Transformation

Building a brand from the ground up is a daunting task for any marketing leader,…

Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries

In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually…

Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth

The rise of the creator economy is a testament to the rapid transformation of the…

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