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#817: Canva’s Emma Robinson on the power of visual communication in B2B marketing
Today, we’re going to talk about the often-underestimated power of visual communication and design-led thinking in B2B marketing. We’ll explore why creativity isn’t just a ‘nice to have’ but a core driver of engagement and business results, how neuroscience backs this up, and how new platforms are enabling marketing teams to scale high-quality creative while directly measuring its impact on the bottom line. To help me discuss this topic, I’d like to welcome, Emma Robinson, Head of B2B Marketing at Canva.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Challenger Brand
A challenger brand is a company or product that competes against established market leaders…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
Perceived Usefulness (PU)
Perceived Usefulness (PU) is a core construct in the Technology Acceptance Model (TAM) that…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
arrivia
Arrivia is a travel technology company offering a suite of API-driven solutions for travel…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
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