Expert Advice for Marketing Leaders on MarTech, AI, & CX
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From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency
Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of martech and AI announcements tells a story that is more complicated—and more consequential—than the vendor headlines suggest. The central theme is not…
Three reports landed this week from the big enterprise-intelligence shops, and read side by side they tell one story. AI is doing more than changing…
Yesterday was a big day for marketing technology. While a single announcement didn’t necessarily overshadow the others, the unmistakable pattern across all of them: agentic…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Machine Learning Operations (MLOps)
MLOps (Machine Learning Operations) is a set of practices, processes, and supporting tooling used…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
2nd party data
your brand, and first party data, in that you have the capability of using…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Latest Research
The more recent insights, trends, and stats to guide your work
Strategic Imperatives for Retail Media Networks: Driving Performance and Trust
Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively…
More Industry News
Articles on MarTech, AI, & Customer Experience
CustomerThink: Improving Customer Loyalty Through Data Minimization
This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where…
Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution…
Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make…
Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for…
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