Expert Advice for Marketing Leaders on MarTech, AI, & CX
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AdRoll’s Alison Clark on connecting CTV to an omnichannel approach
AdRoll GTM strategy lead Alison Clark on running CTV as a performance channel: outcome measurement, account-level targeting, and real-time optimization.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.
The AI-in-marketing story spent two years as a forecast. They have started producing tangible takeaways, and they point away from where most of the money…
Martech news July 9, 2026: Multiply launches 10 Minute ABM, Workato adds Agent Guardrails, IBM Bob gains cost analytics, Observe.AI tops the CMP Prism.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
2nd party data
your brand, and first party data, in that you have the capability of using…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Latest Research
The more recent insights, trends, and stats to guide your work
Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX
A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of…
More Industry News
Articles on MarTech, AI, & Customer Experience
Priority is Prediction: Creating Strategies That See Around Corners
In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies &…
Expert Mode: Escaping the Generative AI Sea of Sameness with Toby Coulthard, Chief Product and Growth Officer at Jacquard
The promised land of hyper-personalized, unique content is starting to look suspiciously uniform. A strange,…
Expert Mode: Why Your Enterprise AI Strategy Needs to Be More Boring
The hype surrounding generative AI is immense, promising a revolution on par with the internet…
Expert Mode: Beyond Deflection – The Rise of Action-Oriented AI in Customer Engagement
While the pursuit of natural language understanding was a necessary step, it often overshadowed a…
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