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Intuit Mailchimp’s Head of Email Product discusses removing friction from martech
Agility requires more than just speed. It demands that we eliminate the friction between our systems and processes so teams can move from concept to customer with minimal translation errors and maximum impact. It also means that we need to find the best ways to understand campaign…
Up-to-the-Minute Analysis
Insights from the last 48 hours
AI in marketing is moving faster than the organizations deploying it. Agentic AI is already making autonomous decisions in campaign optimization, personalization, and media buying,…
This week’s intelligence from Gartner, Forrester, Braze, and Salesforce tells a consistent story: the organizations winning with AI aren’t the ones with the most tools…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Avaya
Avaya is a global leader in enterprise communications and customer experience solutions, providing unified…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Latest Research
The more recent insights, trends, and stats to guide your work
Amplifying Human Marketing: Bridging AI’s Optimism-Execution Gap
A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report:…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI empowers frontline employees interactions
The role of frontline employees has become increasingly complex. These individuals are often the first point of contact for customers,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Multiplier Effect of a Platform Mindset
In the modern enterprise, the term “agility” is ubiquitous. It’s a North Star for leadership,…
Expert Mode: Building a Resilient Brand Through Crisis and Conviction
Few stories embody this trial-by-fire ethos better than that of Lovesac and its founder, Shawn…
Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has…
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
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