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Pega CFO and COO Ken Stillwell on AI budgets: the biggest cost is AI doing routine, rules-based work
Pega CFO and COO Ken Stillwell on financial discipline for enterprise AI: where spend is wasted, proxy measures for ROI, and when to shut a project down.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for August 31, 2026: Madrona’s IA40 puts $377B of $410B into three AI firms, while Archive, LG CNS and StoreClaw sell hours back to marketers.
McKinsey, HBR, the CMO Survey, and Marketing Week converged in 72 hours on one constraint for AI value: diffuse accountability. How to name the owner.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Open Semantic Interchange (OSI)
Open Semantic Interchange (OSI) is a vendor-neutral, open-source specification for defining and exchanging semantic…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
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common topic, which could relate to a brand, an individual, product, cause, or organization.
Latest Research
The more recent insights, trends, and stats to guide your work
Qualtrics: Navigating the 2026 Employee Experience Landscape: Strategic Imperatives for CX Leaders
The Qualtrics 2026 Employee Experience Trends Report indicates that 72% of employees report experiencing significant change, signaling a critical juncture…
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Articles on MarTech, AI, & Customer Experience
Harnessing AI to accelerate agile marketing and innovation
For agile brands, the fusion of agile methodologies with artificial intelligence (AI) is emerging as a game-changer. By embedding AI into their agile frameworks, brands can respond in real time to shifting consumer needs, optimize their marketing strategies, and drive innovation across all channels.
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