Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
One Amazing Thing About Klaviyo Composer with Gil Hsu
Want an AI agent that already knows your customer data? See how Klaviyo Composer audits your flows and builds campaigns — demoed by Gil Hsu.
Up-to-the-Minute Analysis
Insights from the last 48 hours
This week’s research, insights, and news provide a consistent signal from the analyst desks: the limiting factor on AI value is organizational, and the vendor…
The honest read on yesterday’s news is this: vendors are racing to claim the “agentic” label while the practical implementation gap remains enormous. Salesforce’s Agentforce…
Yesterday’s press releases tell a story that vendor headlines obscure: the marketing function is splitting into two camps — those building integrated agentic operating systems…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
AI Development Lifecycle
The journey of an AI model from a simple idea to a live service…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Machine Learning Operations (MLOps)
MLOps (Machine Learning Operations) is a set of practices, processes, and supporting tooling used…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
2nd party data
your brand, and first party data, in that you have the capability of using…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Latest Research
The more recent insights, trends, and stats to guide your work
Navigating the 2025 Job Market: Key Insights for Enterprise Talent Strategy
According to the TopResume Jobseeker Trends Report 2025, which surveyed 2,000 full-time U.S. workers in October 2025, a significant portion…
More Industry News
Articles on MarTech, AI, & Customer Experience
CustomerThink: Elevating the Customer Experience with a Continuous Improvement Approach
Continuous improvement in customer experience (CX) is paramount for organizations aiming to maintain their edge when competition is fiercer than…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make…
Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for…
Expert Mode: Beyond the Logo Wall: Architecting Partner Programs for Real Revenue
We’ve all seen them: the sprawling partner pages adorned with dozens, sometimes hundreds, of company…
Expert Mode: Why Your B2B Brand Needs to Stop Sounding Like a Banker and Start Acting Human
### **Breaking the Convention of B2B** The first step in standing out is recognizing the…
Upcoming Events
Powered by The Agile Brand Guide Calendar