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#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we’re going to talk about moving past the hype cycle of AI and getting down to the practical realities of how it’s actually changing consumer behavior, and what that means for marketing leaders trying to make smart investments. We’ll get into the nuance of what to automate versus what to keep human, and how to use these powerful tools to build customer relationships, not just transactional efficiency. To help me discuss this, I’d like to welcome Keri McGhee, CMO at Attentive.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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