Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#54: One Amazing Thing About Aurasell with Jason Eubanks
Let’s face it: tool sprawl is real. What if you could simplify how you and your team prospect, sell, manage, and operate using a unified data model? Welcome to One Amazing About Aurasell. Today we’re talking with Jason Eubanks, Co-Founder and CEO at Aurasell and he will be sharing one amazing thing about their platform with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Ask Rally
AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…
arrivia
Arrivia is a travel technology company offering a suite of API-driven solutions for travel…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Slow Down to Speed Up: A Strategic Approach to Implementation
The rapid evolution of artificial intelligence (AI) has captured the imagination of many executives and organizations. The excitement surrounding tools…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Rethinking Loyalty in a Value-First World
The ground beneath our feet is shifting. As consumer behaviors evolve in response to economic…
Expert Mode: Navigating the Shifting Sands of the Marketing Talent Landscape
The marketing landscape is in constant flux, and the talent pool that supports it must…
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most…