A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.


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The Agile Brand with Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation

Using AI to improve hospital efficiency to improve the patient experience

Artificial intelligence (AI) has the potential to revolutionize the healthcare industry, particularly in hospitals, by improving efficiency and ultimately enhancing patient care.
Jun 5, 20242 min read

Embracing generative AI for greater efficiency

Generative AI is a powerful tool that can help organizations drive efficiency and streamline their workflows. By embracing generative AI, businesses can automate repetitive tasks, make data-driven decisions, and enhance the overall customer experience. Let's explore the benefits of embracing generative AI for efficiency in the workplace.
Jun 4, 20243 min read

The promise of vertically trained chatbots

A vertically trained chatbot for research is a specialized chatbot that has been trained on a specific industry or topic, such as marketing, technology, or any other field. This type of chatbot is fed with a large amount of industry-focused content, such as articles, reports, and data, to enhance its knowledge and understanding of the subject matter.
Jun 3, 20242 min read

Driving retail growth with Generative AI

Generative AI, also known as Gen AI, is a powerful tool that is revolutionizing the way retailers communicate with their customers and drive growth. In the current state of generative AI, major retailers are starting to realize the potential of this technology and are finding ways to implement it effectively in their marketing strategies.
Jun 2, 20242 min read

Employee feedback drives operational improvement

Employee feedback is a crucial component of operational improvement in any organization. As highlighted in the podcast transcript, employees are the ones who are closest to the problems and challenges faced by customers on a daily basis. By actively listening to their feedback and insights, organizations can identify points of friction and areas for improvement in their operations.
May 31, 20243 min read

Positive customer dialogue builds trust and engagement

Positive dialogue builds trust and engagement. In a highly competitive environment, where brands are constantly vying for attention, it is crucial for businesses to establish a meaningful connection with their customers.
May 30, 20243 min read

Organic social media democratizes marketing

Organic social media has democratized marketing in a way that was previously unimaginable. In the past, businesses had to rely on spending significant amounts of money on advertising to reach their target audience.
May 30, 20242 min read

The transformation of work life by artificial intelligence

Artificial Intelligence (AI) has become a transformative force in our daily lives, impacting various industries and sectors in ways we never thought possible. The podcast transcript highlights the diverse applications of AI, from industrial design to oil rig safety to personalized recipe recommendations.
May 29, 20243 min read
House of the Customer by Greg Kihlstrm

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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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