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#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Today, we’re going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We’ll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking. To help me discuss this topic, I’d like to welcome, Jenna Kennedy from The Office of Experience and Chris Taylor from DDN.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Eagle Eye
Eagle Eye is a SaaS marketing platform that enables retailers, hospitality, and food &…
Business to Agent to Consumer (B2A2C)
Business to Agent to Consumer (B2A2C) is a go-to-market and transaction model where a…
arrivia
Arrivia is a travel technology company offering a suite of API-driven solutions for travel…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Natural Language Processing (NLP)
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The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
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