Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Linnworks CMO Hilary Smith on the manual work hiding inside automated operations: why AI’s biggest retail bet is the back office
Linnworks CMO Hilary Smith on why AI’s biggest retail investment is moving into inventory, fulfillment and order management — and what peak season really tests.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Seismic closed its Highspot merger and Pipedrive shipped MCP to Claude on Aug 18, 2026. DeepIntent, BPD, and Kantiv also consolidated marketing tools.
Yesterday’s announcements from Similarweb, Omneky, Synchrony, Uniphore, Acoustic, and Higgsfield put a price, a buying interface, or a measurement instrument on the conversational AI surface. Similarweb (NYSE: SMWB) reported on August 17, 2026…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
PESTLE Analysis
PESTLE Analysis is a strategic framework used to identify, monitor, and evaluate the macro-environmental…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Latest Research
The more recent insights, trends, and stats to guide your work
Page-Harris Poll: Regaining Credibility in the GenAI Era: A Mandate for Enterprise Leaders
The 2026 Page-Harris Poll Confidence in Business Index reveals that while citizens worldwide demand more from leading companies, their belief…
More Industry News
Articles on MarTech, AI, & Customer Experience
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth and success. Organizations that understand the intrinsic link between employee experience (EX) and customer experience (CX) are better equipped to foster loyalty, drive innovation, and maintain resilience in an ever-evolving market.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Upcoming Events
Powered by The Agile Brand Guide Calendar