Expert Advice for Marketing Leaders on MarTech, AI, & CX
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HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search
HubSpot CMO Kipp Bodnar on brand discovery in the age of AI search. How Answer Engine Optimization, off-site citations, and unified customer data reshape marketing.
Up-to-the-Minute Analysis
Insights from the last 48 hours
A split runs through this week’s research, and it’s the uncomfortable kind for CMOs. Companies are pointing AI in two opposite directions. One group uses…
Yesterday’s press releases tell a story that vendor headlines obscure: the AI layer is being inserted between your brand and your customer at every touchpoint…
The dominant story in recent enterprise marketing research is a widening execution gap in agentic AI. Investment keeps climbing. Scaling doesn’t. Across the new reports,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
2nd party data
your brand, and first party data, in that you have the capability of using…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Machine Learning Operations (MLOps)
MLOps (Machine Learning Operations) is a set of practices, processes, and supporting tooling used…
Latest Research
The more recent insights, trends, and stats to guide your work
Bridging the Retirement Readiness Gap: Engaging Gen X Investors Effectively
The non-retired Gen X cohort (ages 45-60) faces a unique set of retirement planning challenges characterized by delayed urgency, significant…
More Industry News
Articles on MarTech, AI, & Customer Experience
Network to stand out in chaos
In the rapidly changing job market we are experiencing, particularly within the marketing sector, the ability to network effectively has…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a…
Expert Mode: The Agility Paradox: Why Brand Integrity Requires Constant Motion
In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the…
Expert Mode: Lessons in Growth to Acquisition from Boots-on-the-Ground Expertise
The prevailing narrative of the tech founder is a well-worn path. It usually involves a…
Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine
We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression,…
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