Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
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One Amazing Thing About Docket with Arjun Pillai
Website visitors leave without talking to anyone. See how Docket’s AI agent qualifies each visitor and books meetings live — a conversational marketing demo.
Up-to-the-Minute Analysis
Insights from the last 48 hours
You could read yesterday’s press releases as a highlight reel of AI progress — fresh agents and platforms arriving by the hour. That reading misses…
Recent research keeps circling the same problem: companies want AI to do more than they’ve built the infrastructure to support, and the gap is starting…
There’s a way to read yesterday’s press releases as a highlight reel of AI progress. Chief Marketing Officers (CMOs) should read them differently — as…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
2nd party data
your brand, and first party data, in that you have the capability of using…
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Latest Research
The more recent insights, trends, and stats to guide your work
Salesforce Cyber Monday Recap: AI Transforms Digital Commerce and Customer Experience
The 2025 Cyber Week period marked a significant shift in digital commerce, demonstrating robust online sales growth and underscoring the…
More Industry News
Articles on MarTech, AI, & Customer Experience
Responsiveness fosters strong customer relationships
In the competitive e-commerce marketplace, where competition is fierce and consumer expectations are continually rising, the ability to maintain strong…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Lessons in Growth to Acquisition from Boots-on-the-Ground Expertise
The prevailing narrative of the tech founder is a well-worn path. It usually involves a…
Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine
We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression,…
Expert Mode: Beyond the Prompt — Building the Augmented Marketing Team
The relevant question isn’t if AI will fundamentally change our function, but how we, as…
Expert Mode: From Cost Center to Experience Engine: The AI-Powered Contact Center
For decades, the contact center has occupied a specific, and often siloed, space in the…
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