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#780: Third-party partner experience and security with Haider Iqbal, Thales
Today, we’re going to talk about a critical, yet often overlooked, aspect of brand agility: the digital experience we provide to our third-party partners. From marketing agencies to technology vendors, these relationships are essential, but the very processes meant to enable them—like onboarding and system access—can often be the source of massive friction, security risks, and a fundamental breakdown of trust. To help me discuss this topic,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Synthetic Identity Fraud
Synthetic Identity Fraud is a type of financial fraud in which criminals create a…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Cumulative Distribution Functions (CDFs)
A cumulative distribution function (CDF) describes the probability that a random variable takes a…
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
Tray.ai
Tray.ai is a low-code, cloud-native integration and automation platform that helps businesses connect their…
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Zappi
Zappi is an agile consumer insights platform designed to help enterprise brands and creators…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
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