Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Infolinks CEO Bob Regular on getting ad tech to work better for brands
Bob Regular, CEO of Infolinks Media, on why the shortest supply path isn’t the best one, what makes a “primary impression,” and how contextual signal replaces deprecating deterministic data.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements concentrated on the control layer for enterprise AI rather than on new agents. The largest cluster formed around Anthropic’s Claude Compliance API, with…
Yesterday’s wave of martech and AI news tells a story that is more complicated, and more consequential, than the vendor headlines suggest. The sheer volume…
This week’s research from Gartner and Forrester keeps circling the same (potentially uncomfortable) point for CMOs. AI is pulling apart tools marketers have leaned on…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Share of Model (SoM)
Share of Model (SoM) is a marketing metric that measures how often, how prominently,…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
2nd party data
your brand, and first party data, in that you have the capability of using…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
AI Development Lifecycle
The journey of an AI model from a simple idea to a live service…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Machine Learning Operations (MLOps)
MLOps (Machine Learning Operations) is a set of practices, processes, and supporting tooling used…
Latest Research
The more recent insights, trends, and stats to guide your work
Enterprise AI: Navigating Heightened Public Anxiety Around Regulation and Privacy
A recent study by Cybernews and nexos.ai, analyzing Google Trends data from January to October 2025, reveals that Americans are…
More Industry News
Articles on MarTech, AI, & Customer Experience
Integrating customer and employee experience in the organization
The significance of both customer experience (CX) and employee experience (EX) has become increasingly evident. As organizations strive to create…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Scaling Personalization Without Sacrificing Your Brand’s Soul
For years, the twin ambitions of enterprise marketing have been pulling in opposite directions. On…
Expert Mode: Beyond the Hype—Putting AI to Work in the Real Economy
As marketing leaders, we are inundated with conversations about AI. The narrative is often dominated…
Expert Mode: Rewriting the Profitability Playbook with AI
For any enterprise marketing leader, the last few years have felt like a relentless stress…
Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless,…
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