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#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature

#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature

Today, we’re going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We’ll discuss the difference between using AI as a feature versus using it as a foundation, and how leadership and team structure need to evolve to not just survive, but thrive, during this shift. To help me discuss this topic, I’d like to welcome, Jason VandeBoom, Founder & CEO at ActiveCampaign.


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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Authorized Push Payment (APP) Fraud

Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…

Business to Agent to Consumer (B2A2C)

Business to Agent to Consumer (B2A2C) is a go-to-market and transaction model where a…

Eagle Eye

Eagle Eye is a SaaS marketing platform that enables retailers, hospitality, and food &…

arrivia

Arrivia is a travel technology company offering a suite of API-driven solutions for travel…

Conversational AI

Conversational AI enables individuals to interact with a web-based application in a similar manner…

Natural Language Processing (NLP)

Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…

The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)

The Agile Brand is a follow up to 2016’s The Agile Web, which explored…

Alternate Payment Methods (APM)

Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…

User Generated Content (UGC)

User-generated content or UGC refers to any content that is created by your audience,…

5 Brand as Facilitator (Evolution of Brands)

The brand, which was primarily thought of in the past as the “maker” of…

Customer Retention

Customer retention is the process of ensuring customers continue to engage with your products…

Generative Pre-Trained Transformer (GPT)

Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…


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