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Linnworks CMO Hilary Smith on the manual work hiding inside automated operations: why AI’s biggest retail bet is the back office
Linnworks CMO Hilary Smith on why AI’s biggest retail investment is moving into inventory, fulfillment and order management — and what peak season really tests.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for August 19, 2026: Attentive AI Grow lifts email and SMS sign-ups 25%, Calendly ships Callie, and Liferay opens its Data Platform to B2B.
Seismic closed its Highspot merger and Pipedrive shipped MCP to Claude on Aug 18, 2026. DeepIntent, BPD, and Kantiv also consolidated marketing tools.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
PESTLE Analysis
PESTLE Analysis is a strategic framework used to identify, monitor, and evaluate the macro-environmental…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Latest Research
The more recent insights, trends, and stats to guide your work
TrustRadius: Adapting to the Gen Z Software Buyer: Strategic Imperatives for Enterprise Leaders
The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing…
More Industry News
Articles on MarTech, AI, & Customer Experience
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth and success. Organizations that understand the intrinsic link between employee experience (EX) and customer experience (CX) are better equipped to foster loyalty, drive innovation, and maintain resilience in an ever-evolving market.
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