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#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
Today, we’re going to talk about the evolution from influencer marketing to true creator commerce. This isn’t just about paying for posts anymore; it’s about building scalable, data-driven ecosystems where creators become a genuine extension of your sales and merchandising teams, directly impacting the bottom line. We are here at eTail Palm Springs, and to help me discuss this topic, I’d like to welcome, Wendy Wildfeuer and Tim Trevathan, at Motom.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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Most popular terms
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arrivia
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Generative Pre-Trained Transformer (GPT)
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