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#846: Red Points’ Daniel Shapiro on brand protection in a deepfake world
Today, we’re going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we’re also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells…
These announcements tell a consistent story, but not the one the vendors want you to hear. The real signal across all eight announcements is this:…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
UserTesting
UserTesting is a human insight platform that helps organizations understand their customers’ thoughts, feelings,…
Return to Vendor (RTV)
Return to Vendor, commonly abbreviated as RTV, is a supply chain, retail, and inventory…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
More Industry News
Articles on MarTech, AI, & Customer Experience
Intentionally investing in your personal brand
The concept of personal branding has evolved from a mere marketing strategy to a fundamental aspect of professional development and…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Agentic Future of Marketing
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no…
Expert Mode: Unlocking Multimodal AI for Enterprise Transformation
The current buzz around AI has many enterprise marketing leaders scrambling to understand how to…
Expert Mode: Navigating the Complexities of Marketing Procurement Services
Procurement plays a vital role in ensuring businesses can secure the goods and services they…
Expert Mode: B2B and B2C CX Convergence in Insurance
The lines between B2B and B2C customer experience (CX) are blurring. B2B buyers, influenced by…