Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving beyond theory to discuss tangible applications that…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational…
Three years into the enterprise AI cycle, productivity gains are no longer enough to satisfy boards. The gap separating the firms building durable advantage from…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
2nd party data
your brand, and first party data, in that you have the capability of using…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Latest Research
The more recent insights, trends, and stats to guide your work
RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer
Early data from RetailNext reveals a notable shift in consumer behavior this Black Friday. In-store traffic across the United States…
More Industry News
Articles on MarTech, AI, & Customer Experience
Strategic AI investments drive organizational success
Organizations are increasingly recognizing the pivotal role of artificial intelligence (AI) in driving operational efficiency and enhancing customer experiences. The…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Infinite Channel Problem and Why Your Supply Chain is Your New Best Marketer
We are entering an era where the brand is less defined by its advertising and…
Expert Mode: Beyond the Click—Navigating the B2B Dark Funnel with AI
For years, we’ve relied on the comforting, if slightly misleading, glow of a healthy click-through…
Expert Mode: From HiPPO to Hypothesis: Building a Culture of Continuous Optimization
In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the…
Expert Mode: From Factory Floor to Jazz Ensemble: A 2025 Recap of The Agile Brand Interviews
The rhythm of enterprise marketing has changed. For years, the dominant metaphor for our function…
Upcoming Events
Powered by The Agile Brand Guide Calendar