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#818: Informatica’s CMO Jim Kruger on data as the foundation for innovation
Today, we’re going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We’ll explore how the role of the CMO is shifting from a master of messaging to a master of data strategy, and what it takes to lead a marketing organization when the quality of your data directly determines the success of your most ambitious technology investments. To help me discuss this topic, I’d like to welcome, Jim Kruger, CMO at Informatica.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
arrivia
Arrivia is a travel technology company offering a suite of API-driven solutions for travel…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
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