Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Mixbook’s CEO Andrew Laffoon on designing for permanence at the speed of AI: why none of its customer messaging says AI
Mixbook CEO and co-founder Andrew Laffoon on why its customer messaging never says AI, how Story Mode keeps the user as author, and why NPS outranks speed.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
BrightEdge: 97% of top sites can’t serve AI agents. Auxia, AWeber, LTK and Sequel launched agentic marketing tools August 25-26, 2026. What CMOs face.
BCG finds 31% of consumers now use AI to shop, roughly triple 18 months ago. Aug 26, 2026 martech news from DoubleVerify, Adjust, Zappi, LTK and Perion.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Open Semantic Interchange (OSI)
Open Semantic Interchange (OSI) is a vendor-neutral, open-source specification for defining and exchanging semantic…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Latest Research
The more recent insights, trends, and stats to guide your work
HumanX and Crunchbase: The AI Investment Surge and its Strategic Implications
According to the HumanX + Crunchbase 2025 AI Funding Report, AI companies collectively pulled in $211 billion, capturing half of…
More Industry News
Articles on MarTech, AI, & Customer Experience
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints, brands must prioritize engagement, personalization, and community-building to foster lasting relationships. A critical component of this evolution is the emphasis on data quality over quantity.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Upcoming Events
Powered by The Agile Brand Guide Calendar