Expert Advice for Marketing Leaders on MarTech, AI, & CX
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The top-ranked enterprise marketing shows
CareFirst CMO Mack McGee on building the total experience across customers and employees
CareFirst CMO Mack McGee on how Forrester’s top-ranked insurer for Total Experience replaced NPS-only measurement with an operational experience scorecard.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements tell a story that is more nuanced and more demanding than the vendor headlines suggest. The dominant theme is no longer that AI…
Yesterday’s martech news: Guideline adds verified, transaction-level ad measurement across ChatGPT and Perplexity, plus AI video and creator marketing launches.
More of the buying journey now runs inside AI systems that research products and buy on the customer’s behalf. Advantage is moving to whether those…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
2nd party data
your brand, and first party data, in that you have the capability of using…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Latest Research
The more recent insights, trends, and stats to guide your work
Shutterstock: Reclaiming Creative ROI: How Cultural Intelligence and Strategic AI Drive Enduring Brand Impact
The 2025 Creative Impact Report, presented by Shutterstock, offers a data-driven framework to address this, emphasizing that true business value…
More Industry News
Articles on MarTech, AI, & Customer Experience
Enhancing brand awareness with out-of-home advertising
The quest for effective brand awareness strategies remains paramount for businesses seeking to capture consumer attention and drive engagement. Among…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Fragmented Stacks to Agentic Playbooks
For years, the promise of the perfect marketing technology stack has been just that—a promise.…
Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery
The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel…
Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience
Do you invest in the bottom-line appeal of price, or the long-term value of a…
Expert Mode: Moving Retail Media Networks Beyond the Programmatic Playbook
Retail Media Networks (RMNs) are no longer the new kid on the block; they are…
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