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Shopback’s Carolina Paradas on how retailers are shifting their channel strategies with cashback
Today, we’re going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I’d like to welcome, Carolina Paradas, GM, North America at ShopBack.
Up-to-the-Minute Analysis
Insights from the last 48 hours
While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts…
The most structurally significant signal from these recent announcements is not any single product launch — it is the convergence of three simultaneous pressures. First,…
The CMO’s job in 2026 is to be an AI realist, not an AI enthusiast. This means making hard decisions about where AI creates genuine…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Red/Amber/Green (RAG) Scoring
Red/Amber/Green (RAG) Scoring is a simple status classification method that uses three color-coded categories—Red,…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Avaya
Avaya is a global leader in enterprise communications and customer experience solutions, providing unified…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Latest Research
The more recent insights, trends, and stats to guide your work
Navigating the Age of Dissonance: How Brands Build Relevance in a Fractured Reality
Consumers are both inspired by new possibilities and fatigued by ongoing uncertainty. This dynamic, termed the “Age of Dissonance” by…
More Industry News
Articles on MarTech, AI, & Customer Experience
Influencers Are Emerging in B2B: A New Paradigm in Marketing
In recent years, the landscape of marketing has undergone a profound transformation, particularly in the realm of Business-to-Business (B2B) interactions.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine
For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a…
Expert Mode: The New Retail Imperative: Thriving on Real-Time Data Agility
The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to…
Expert Mode: Preparing for Your Next Customer—The AI Agent
We are on the cusp of an era where our carefully crafted brand messages, sophisticated…
Expert Mode: AI’s Role in De-Risking the Enterprise and Unlocking True Agility
In the modern enterprise, “agility” is a term that has been discussed to the point…