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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Krisp.ai
Krisp is an AI-powered software application that removes background noise, voices, and echo from…
Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™. Karla…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Noah Zamansky
Noah Zamansky is VP of Product, Client Experience at Stitch Fix He was previously…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Tom Schmitt
As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee,…
Snipp
Snipp is a marketing technology platform specializing in promotions, rebates, and loyalty programs. It…
Dominik Angerer
A web performance specialist and perfectionist. After working for big agencies as a full…
Star Schema
A star schema is a dimensional data model used for analytics in which a…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Connected TV (CTV)
Connected TV (CTV) refers to any television set that can access the internet to…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Real-Time Data is Essential in Inventory Managemen
In today’s retail environment, the importance of real-time data cannot be overstated. As consumer behavior increasingly shifts towards online shopping…
