Expert Advice for Marketing Leaders on MarTech, AI, & CX

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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Mike Taylor

Mike Taylor is the CEO & Co-Founder of Rally. He built a 50 person…

Greg Kihlström

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor…

Jeff Zotara

Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…

Janna Navarro

Janna has two decades of experience spearheading brand evolution across sectors such as automotive…

BJ Allmon

B.J. Allmon is a seasoned product and engineering leader with 25 years of experience…

Derek Slager

Derek co-founded Amperity to create a tool that would give marketers and analysts access…

Dan Russotto

Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…

Lena Moriarty

Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…

Over-the-Top (OTT)

Over-the-Top (OTT) refers to the delivery of video, audio, and other media content directly…

Structural Friction Index (SFI)

Structural Friction Index (SFI) is a lightweight operational metric proposed by Greg Kihlström of…

Manisha Powar, Qualtrics

Manisha Powar

Manisha Powar is a product and business leader specialized in building B2B Enterprise SaaS…

Wrike

Wrike is a versatile enterprise-level work management platform that provides teams with a single…


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Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: The Transformational Role of AI in Retail Advertising

Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…

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AI isn't a Goal (or a Strategy) by Greg Kihlström

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