A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#116 ACSI Insights: Linking Satisfaction to Business Outcomes with Forrest Morgeson, PhD
Dr. Forrest Morgeson, Interim Chairperson of the Marketing Department, Associate Professor in the Department of Marketing at Michigan State University,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
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More Articles on MarTech, AI, & Customer Experience
Black Friday shopping is evolving due to changes in consumer preferences
The landscape of retail has undergone significant transformations in recent years, particularly regarding consumer behavior during major shopping events like…
