A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
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Enhancing the retail experience through analytics
Enhanced retail experience through analytics is a concept that is transforming the way brands interact with their customers in physical…
