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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Share of Voice (SOV)
Share of Voice (SOV) is a metric that represents a brand’s portion of total…
Kevin Li
At Optimizely (previously Episerver before rebrand), I describe my job as a “tale of…
Andrew Frawley
Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in…
Americans with Disabilities Act (ADA)
The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…
Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20…
Peter Galvin
Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…
John Durocher
John Durocher leads the award-winning Calix Customer Success organization as chief customer officer. In…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Dave Anderson
Dave Anderson is VP of Product Marketing at Contentsquare.
Rupali Jain
Rupali Jain is the Chief Product Officer at Optimizely. Previously she has held product…
Travis Cushing
As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…
Sue Keith
Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in…
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The ability to create and manage content efficiently is paramount for businesses, particularly in the e-commerce sector.












