Expert Advice for Marketing Leaders on MarTech, AI, & CX

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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Share of Voice (SOV)

Share of Voice (SOV) is a metric that represents a brand’s portion of total…

Kevin Li

At Optimizely (previously Episerver before rebrand), I describe my job as a “tale of…

Andrew Frawley

Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in…

Americans with Disabilities Act (ADA)

The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…

Carlos Manalo

Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20…

Peter Galvin

Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…

John Durocher

John Durocher leads the award-winning Calix Customer Success organization as chief customer officer. In…

NMI

NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…

Dave Anderson

Dave Anderson is VP of Product Marketing at Contentsquare.

Rupali Jain

Rupali Jain is the Chief Product Officer at Optimizely. Previously she has held product…

Travis Cushing

As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…

Sue Keith

Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in…


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AI isn't a Goal (or a Strategy) by Greg Kihlström

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