A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Nautica. Tommy Hilfilger. Ann Taylor. Polo Ralph Lauren. These are some big names, and Melissa Cohen worked for them all.…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
Third-Party Logistics (3PL)
Third-party logistics (3PL) refers to the practice within the ecommerce sector where companies outsource…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Customer journey management is continuous improvement
Customer journey management is a critical aspect of customer experience strategy that involves understanding and optimizing the various touchpoints a…
