Digital Delight: Planning, measuring, and optimizing great digital CX and EX


Book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The Center of Experience, and others.

Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.

Book description:

We are living in the age of experience. With the proliferation of tools that allow better and more holistic design of customer experience and employee experience, comes an increased ability to measure, analyze, and optimize. This new age of increased integration means that successful CX and EX involves many teams and departments within an organization to become successful.



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