Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Storyblok
Storyblok is a headless, composable CMS that empowers developers and marketers to collaboratively build…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Random Forest
Random Forest is a supervised machine learning algorithm that uses an ensemble of decision…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a company’s website, app, or other…
