Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Medallia
Medallia is a customer experience management (CEM) platform that captures customer feedback across various…
Human-in-the-Loop (HITL)
Human-in-the-Loop (HITL) is a design pattern in which human judgment is embedded at one…
Ask Rally
AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…
Business Orchestration and Automation Technologies (BOAT)
Business Orchestration and Automation Technologies (BOAT) refer to a category of enterprise software solutions…
Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling…
Chris O’Neill
Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE:…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Sid Banerjee
Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30…
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More Articles on MarTech, AI, & Customer Experience
A brand origin story creates a powerful connection
The origin story of a brand can create a powerful connection with customers. This origin story is often overlooked by…
