Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Americans with Disabilities Act (ADA)
The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…
Mike Taylor
Mike Taylor is the CEO & Co-Founder of Rally. He built a 50 person…
Structural Friction Index (SFI)
Structural Friction Index (SFI) is a lightweight operational metric proposed by Greg Kihlström of…
Lena Moriarty
Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Dominik Angerer
A web performance specialist and perfectionist. After working for big agencies as a full…
Manisha Powar
Manisha Powar is a product and business leader specialized in building B2B Enterprise SaaS…
Jeff Zotara
Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…
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More Articles on MarTech, AI, & Customer Experience
Differentiating a brand through exceptional member experience
Differentiating through exceptional member experience is a key strategy for financial institutions like Everence Federal Credit Union to stand out…
