A Guide to Marketing Technology and CX
From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:
BOOK SERIES
The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.
WIKI & DIRECTORY
Martechipedia™
Marketing technology terms, platforms, and more.
PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.
PODCAST
The Innovation Economy
Business innovation from several perspectives.
PODCAST
B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.
PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
Latest Articles
Forbes: Don’t Give Up On Your Process Just Yet
Setting Expectations Early for Better Customer Experience with Craig Colby, OneStream Software
Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia
Forbes: The Benefits of Drawing and Illustrating Your Concepts
MarTech: Preparing people for Customer Journey Orchestration: Getting started on CJO
Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital
MarTech: How customer journey orchestration affects process: Getting started on CJO
Relay Network Blog: Meaningful Two-Way Customer Relationships
The Relay Network blog featured my interview with their CEO, Matt Gillin where we discuss meaningful two-way customer relationships and how customer communication and engagement plays a critical business role.
The Agile Brand Guide Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
