Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#68: Improving lead quality with Derek Gerber, Power Digital
Today, we’re going to talk about why so many B2B marketers are still struggling with poor lead quality, and what they can do to fix it. To help me discuss this topic, I’d like to welcome Derek Gerber, Director of Growth B2B at Power Digital.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Demand-Side Platform (DSP)
A Demand-Side Platform (DSP) is a software platform advertisers and agencies use to buy…
Programmatic Advertising
Programmatic advertising is the use of software, data, and automated decisioning to buy, sell,…
Ad Exchange
An Ad Exchange is a technology marketplace that facilitates the buying and selling of…
Real-Time Bidding (RTB)
Real-Time Bidding (RTB) is a programmatic advertising method where individual ad impressions are bought…
Machine Learning (ML)
Machine learning (ML) is a branch of artificial intelligence that focuses on building models…
Shutterstock
Shutterstock is a global creative platform that provides high-quality licensed stock photography, vectors, illustrations,…
Private Marketplace (PMP)
A Private Marketplace (PMP) is a programmatic advertising buying method where a publisher (or…
Supply-Path Optimization (SPO)
Supply-Path Optimization (SPO) is the practice of improving how programmatic ad spend reaches publisher…
Jessica Shapiro
Jessica Shapiro is Chief Marketing Officer at LiveRamp (NYSE: RAMP), where she leads global…
Kimberly Shenk
Kimberly Shenk is co-founder and CEO of Novi, a technology company that helps CPG…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Allison Sitzman
Drawing on over 20 years of experience, Allison Sitzman is a strategic marketing leader…
Latest Research
The more recent insights, trends, and stats to guide your work
More Industry News
More Articles on MarTech, AI, & Customer Experience
The value exchange in consumer data privacy
Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted in the podcast transcript, customers…
