Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Dominik Angerer
A web performance specialist and perfectionist. After working for big agencies as a full…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Mike Taylor
Mike Taylor is the CEO & Co-Founder of Rally. He built a 50 person…
Jeff Zotara
Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…
Snipp
Snipp is a marketing technology platform specializing in promotions, rebates, and loyalty programs. It…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Lena Moriarty
Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…
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More Articles on MarTech, AI, & Customer Experience
MarTech drives positive customer experiences
MarTech, or marketing technology, plays a crucial role in driving positive customer experiences. In today’s digital age, businesses must leverage…
