Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
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Expert Mode
Expert Mode: Taking ROI Models From Confusion to Clarity in B2B E-Commerce
Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find…
Expert Mode: Balancing Brand and Demand in the Age of AI-Driven Marketing
Marketing to Gen Z can feel like navigating a constantly shifting landscape. Trends explode onto…
Expert Mode: Building an Agile Brand Through Testing and Personalization
In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their…
Expert Mode: From Sidecar to Core Capability: AI in the D2C Enterprise
For years, the promise of one-to-one personalization at scale has been the holy grail of…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: Why the Fulfillment Gap is Undermining Marketing’s Biggest Investments
With significant investments into digital storefronts, complete with product storytelling and sophisticated customer acquisition strategies, brands are keeping up with…
