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#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t just about adding a new tool; it’s about re-architecting the entire creative supply chain and redefining the role of human judgment in a world of content abundance. To help me discuss this topic, I’d like to welcome Hannah Elsakr, VP of New GenAI Business Ventures at Adobe.
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Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
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AIMG: Enterprise AI 2026: The Shift from Adoption to Value Realization
This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess…
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Yesterday’s press releases paint a picture that is simultaneously encouraging and sobering for CMOs navigating their brand’s AI adoption journeys. The dominant theme is not…
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