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IFPA’s Jim Rucinski on running a global digital experience with two people: build reusable capability, not another thing to maintain
IFPA Solutions Engineer Jim Rucinski runs a global digital experience with two people: his request filters, an Optimizely DAM + GraphQL fix, and AI citation tracking.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Treyci finds AI engines disagree 2x on brand recommendations, Comscore measures sponsored ChatGPT ads, Videowise ships UGC AEO. Martech news, Sept 3, 2026.
Comscore found sponsored ads in 24% of hotel ChatGPT prompts by May 2026. Azoma, Emberos, Totaligent, eGain and Shirofune also shipped news Sept 3, 2026.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Contentful: The Agentic Web: Critical AI Questions for Marketing and CX Leadership
A recent study by Atlantic Re:think and Contentful surveyed 350 marketing decision-makers, revealing five critical areas demanding immediate, concrete answers…
More Industry News
Articles on MarTech, AI, & Customer Experience
Aligning Google Ads, Website UX, and Customer Service: A Practical Playbook for Better Leads
Clicks are easy to buy; qualified leads are earned in the moments after the click, on your landing page and…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Moving Beyond the Limits of Traditional A/B Testing
I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI…
Expert Mode at Ai4: The Sixteenth Tool in a Fifteen-Tool Stack, with Jessica Vose from Kana
Every few years the industry sells marketing a layer that will finally make the rest…
Expert Mode: The Data Tax You’re Now Paying Per Token with Ben Schein from Domo
Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up…
Expert Mode: Consumers Don’t Want Smarter AI, They Want Undo, with John Kim from Delight.ai
The 2026 Delight AI Index, released in May, puts real pressure on it. Asked what…
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