A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#656: Integrating CX and EX to create better customer outcomes with Sasha Fard, Capital One
Companies often separate Customer Experience (CX) and Employee Experience (EX) into different silos, but what if the real key to…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Network to stand out in chaos
In the rapidly changing job market we are experiencing, particularly within the marketing sector, the…
Responsiveness fosters strong customer relationships
In the competitive e-commerce marketplace, where competition is fierce and consumer expectations are continually rising,…
Embracing social media for growth
Social media has transitioned from being a novel concept to an essential component of any…
Strategic AI investments drive organizational success
Organizations are increasingly recognizing the pivotal role of artificial intelligence (AI) in driving operational efficiency…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
