Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Star Schema
A Star Schema is a type of database schema that is used in data…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
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Expert Mode
Expert Mode: Building Belief in Marketing at Scale
Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at…
Expert Mode: Navigating the Furniture Retail Landscape with Agentic AI
The retail landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors…
Expert Mode: Navigating the Nuances of Consumer Confidence
Marketing as an industry and a practice is in constant flux, a dynamic environment shaped…
Expert Mode: Mastering Global E-commerce in a Dynamic Landscape
The global e-commerce landscape is a complex and ever-shifting terrain. Navigating its intricacies requires more…
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More Articles on MarTech, AI, & Customer Experience
Strategies for Balancing Short-Term and Long-Term Goals in Your Organization
Balancing short-term and long-term goals is a critical challenge for organizations seeking sustainable success. This article presents expert-backed strategies to…
