Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Star Schema
A Star Schema is a type of database schema that is used in data…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
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Expert Mode
Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries
In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually…
Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth
The rise of the creator economy is a testament to the rapid transformation of the…
Expert Mode: The Untapped Potential of Digital Accessibility
Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …
Expert Mode: Composable CDPs and the Rise of AI-Powered Marketing
The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving…
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More Articles on MarTech, AI, & Customer Experience
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Forget chasing fleeting trends or scrambling to react to public sentiment. Today’s most disruptive companies are rewriting the playbook altogether.…
