Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Mathieu Dhondt
Mathieu Dhondt is a seasoned digital strategy consultant with over 15 years of experience.…
Chip Lewis
Chip Lewis is Director of Web Analytics at Shutterfly
Raymond Gerber
Raymond Gerber is Co-Founder of the Institute for Journey Management (I4JM) and Founder of…
Devin Kunysz
Devin Kunysz is Senior Director, Industry GTM, Consumer Goods & Retail at Salesforce
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Gil Hsu
Gil Hsu is Product Manager at Klaviyo.
Extract, Transform, Load (ETL)
Extract, Transform, Load (ETL) is a data integration process that pulls data from one…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
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