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One Amazing Thing About UserTesting with Bobby Meixner
Speed to insights is critical. Well, what if you could validate your UX concepts faster by launching tests directly from Figma? Welcome to One Amazing About UserTesting. Today we’re talking with Bobby Meixner, VP of Solution Marketing at UserTesting and they will be sharing one amazing thing about their integration with Figma with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Unique Selling Proposition (USP)
A Unique Selling Proposition (USP) is the factor that differentiates a business or product…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Content Marketing Platform (CMP)
A Content Marketing Platform (CMP) is a tool that helps marketers manage all aspects…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising metric that measures the amount an…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Available to Renew (ATR)
Available to Renew (ATR) is a sales and business metric that represents the total…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Latest Research
The more recent insights, trends, and stats to guide your work
Closing the Personalization Gap: Data Readiness as the Foundation for Travel Industry Growth
Travelers now anticipate instant recognition, personalized service, and relevant offers at every touchpoint. While the ambition for delivering such individualized…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine
For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a…
Expert Mode: The New Retail Imperative: Thriving on Real-Time Data Agility
The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Redefining Retail Media
U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion…
