A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#721: Making the most of peak season with Helaine Rich, ePost
Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution.…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
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Expert Mode
Expert Mode: Reinventing an $18B Professional Services Giant—Inside Kyndryl’s Brand Genesis
Every marketer loves a clean slate—right up until the moment the eraser squeaks across a…
Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically…
Expert Mode: Unlocking the Network Effect of AI in Marketing
The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy;…
Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has…
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