A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#148 Rethinking AI Strategy in Customer Experience
Is your business rushing into AI without really understanding how it fits into your strategy—or worse, letting “FOMO” drive your…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Employee Lifetime Value (ELV)
Employee Lifetime Value (ELV) is a concept borrowed from the marketing metric Customer Lifetime…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
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Expert Mode
The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value
Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code…
Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at…
Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And…
Expert Mode: AI and Micro-Influencers Are the Secret to Winning Q5
The holiday season may feel like it ends with a bang on December 25, but…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity
This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its…
