A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk
We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological…
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Reducing ad waste with blockchain
The advertising industry faces a significant challenge: ad waste. With nearly two-thirds of every advertising dollar spent going towards end…
