Cost Per Lead (CPL)

Definition of Cost Per Lead (CPL)

Cost Per Lead (CPL) is the amount that it takes in order for a brand to acquire a new lead.

It can be calculated by dividing the marketing spend (e.g. the cost in dollars) by the number of new leads acquired during a predetermined time period.

While CPL is similar to Customer Acquisition Cost (CAC), the difference between the two comes down to the fact that CPL is focused on leads while CAC is focused on actual customers.



Book: House of the Customer (2023) by Greg Kihlström