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Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy
Acoustic CMO Alexi Hatch on why buyer-intent signals are decaying, how to build activate-ready first-party data, and why “every problem is an attribution problem.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Yesterday’s press releases tell a story that vendor headlines consistently obscure: the gap between AI investment and AI transformation in marketing is only widening. Three major reports dropped simultaneously on June 14–15, 2026,…
This week’s signals point to a structural shift in go-to-market architecture, not incremental AI feature adoption. The convergence of AI-mediated B2B buying (HBR’s “dark funnel” research), agentic commerce payment infrastructure (Visa/Mastercard), and persistent…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Jennifer Griffin Smith
A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of…
OODA Loop
The OODA Loop is a decision-making cycle with four stages: Observe, Orient, Decide, and…
Zack Wenthe
Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as…
Agent Readiness
Agent readiness is the state of a brand, website, or product catalog being discoverable,…
Quota Attainment
Quota Attainment is the percentage of an assigned sales target that a rep, team,…
4 Ps of Marketing (Marketing Mix)
The 4 Ps of Marketing — Product, Price, Place, and Promotion — are the…
Data-Driven Attribution (DDA)
Data-Driven Attribution is a marketing attribution approach that uses a statistical or machine-learning model,…
Jason Wolf
Jason Wolf is an accomplished technology executive with over two decades of experience driving…
AI Agent
An AI agent is a goal-driven software system that uses a reasoning engine —…
Kaihan Krippendorff
Kaihan Krippendorff is the Founder of Outthinker, a global think-tank of chief strategy, growth, transformation,…
Jamie Domenici
Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands.…
Zach Carlson
As a Director of Fan Engagement – Decision Sciences at PGA TOUR, I leverage…
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Articles on MarTech, AI, & Customer Experience
Financial stress impacts employee work performance
Financial stress can have a significant impact on work performance. When employees are struggling to make ends meet, they may be distracted, anxious, and less focused on their job responsibilities. This can lead to decreased productivity, increased absenteeism, and lower job satisfaction.
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