A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.


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Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

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Latest Articles

Marketing technology, CX, and Digital Transformation

CMSWire: Defining Your Marketing Technology Philosophy

One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of platforms you incorporate or reject as part of your marketing technology stack.
Oct 10, 20222 min read

Forbes: Understanding When To Use Automation, Orchestration And Next Best Action

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences …
Oct 2, 20221 min read

Improving CX with Conversational AI, with Bob Summers, Goodcall

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen …
Oct 2, 202213 min read

Forbes: Getting Ready For Customer Journey Orchestration

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally published through Forbes Agency Council. Read the original here. Customer journey orchestration promises …
Oct 2, 20221 min read

Forbes: Don’t Give Up On Your Process Just Yet

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström and originally published on Forbes.com. Read the original here. “Why …
Oct 2, 20221 min read

MarTech: Preparing people for Customer Journey Orchestration: Getting started on CJO

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström for MarTech. You can read the full article here. Customer …
Oct 2, 20222 min read

MarTech: How customer journey orchestration affects process: Getting started on CJO

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally posted at MarTech.org. You can read the original here. If you are considering …
Oct 2, 20221 min read

The Agile Workforce, Part 3: Creating a Successful Agile Workforce

In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.

May 26, 20215 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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