Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era
Today, we are here at CRMC 2026 in Frisco Texas, and we’re going to talk about: Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue. Separating the hype from reality to identify where AI is delivering tangible results in marketing right now. Rethinking your…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is…
Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells…
These announcements tell a consistent story, but not the one the vendors want you to hear. The real signal across all eight announcements is this:…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
PDCA Cycle (Deming Cycle)
The PDCA Cycle is a four-stage method for continuous improvement: Plan, Do, Check, Act.…
Loss Aversion (Prospect Theory)
Loss aversion is the tendency to feel the pain of a loss more intensely…
Zach Carlson
As a Director of Fan Engagement – Decision Sciences at PGA TOUR, I leverage…
Less Than Truckload Shipping (LTL)
Less Than Truckload Shipping, commonly abbreviated as LTL, is a freight shipping method used…
Jamie Domenici
Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands.…
SPIN Selling
SPIN Selling is a consultative sales methodology built around a sequence of four question…
Unified ID 2.0 (UID2)
Unified ID 2.0 (UID2) is an open-source identity framework designed to enable privacy-conscious, addressable…
CAC Payback Period
CAC Payback Period is the number of months it takes to earn back what…
AI Agent
An AI agent is a goal-driven software system that uses a reasoning engine —…
Gilad Bechar
Gilad Bechar is the CEO & Founder of Moburst, an award-winning digital marketing agency…
Incremental Return on Ad Spend (iROAS)
Incremental Return on Ad Spend measures the revenue an advertising campaign caused — the…
Jeff Baskin
Jeff Baskin is an accomplished senior executive with a proven track record in the…
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Articles on MarTech, AI, & Customer Experience
Personalization plus education equals loyalty
Personalization and education are key drivers of customer loyalty in the travel industry. As discussed in the podcast, personalization is…
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