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#837: Domo Chief Design Officer Chris Willis on what to do about the trust deficit in enterprise AI
Today, we’re going to talk about the growing trust deficit in enterprise AI. While we’re all chasing the speed and convenience automation promises, many leaders are realizing that fast answers are useless—and even dangerous—if you can’t verify or defend the logic behind them. We’ll explore how to…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
x402 Payment Protocol
x402 is an open payment protocol that turns the long-dormant HTTP 402 “Payment Required”…
Labor Illusion
The labor illusion is a behavioral economics phenomenon in which people assign more value…
Jennifer Jones
Jennifer Jones is Chief Strategy & Experience Officer at RGP, a global professional services…
David Karandish
CEO and Founder at Capacity David Karandish is Founder & CEO of Capacity –…
Ose Amiegheme
Ose Amiegheme is a product leader building the future of creation and growth tools.…
Attribution Gap (BVAC Framework)
The attribution gap in agentic search is the disconnect between the AI interactions that…
Agent Readiness
Agent readiness is the state of a brand, website, or product catalog being discoverable,…
Shopping Agent
A shopping agent is an AI system that acts as a buyer on a…
AI Agent
An AI agent is a goal-driven software system that uses a reasoning engine —…
Single-Prompt Purchase
A single-prompt purchase is a transaction where a shopper states a complete need in…
Zero-Click Purchase
A zero-click purchase is a transaction completed without the shopper browsing product pages or…
Gilad Bechar
Gilad Bechar is the CEO & Founder of Moburst, an award-winning digital marketing agency…
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Articles on MarTech, AI, & Customer Experience
Treating customer success as a key metric
Customer success is a key metric in today’s digital age, where user experience is paramount to the success of any…
