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#833: Qualtrics’ Ali Henriques on accelerating the speed to insights with synthetic research
We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Interaction to Next Paint (INP)
Interaction to Next Paint measures how quickly a page responds when someone actually uses…
View-Through Conversion (VTC)
A view-through conversion is a conversion by someone who was served an ad, didn’t…
Quality Score
Quality Score is a Google Ads diagnostic metric, rated 1 to 10 at the…
Last-Click Attribution
Last-click attribution assigns 100% of the credit for a conversion to the final touchpoint…
Quota Attainment
Quota Attainment is the percentage of an assigned sales target that a rep, team,…
Net Margin
Net Margin — also called net profit margin — is the share of revenue…
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It’s a measure of…
First-Touch Attribution
First-touch attribution assigns 100% of the credit for a conversion to the very first…
Alexi Hatch
Alexi Hatch is Chief Marketing Officer at Acoustic, where she leads global marketing, brand,…
Lou Carbone
Since the late 1980’s, Carbone has continuously been at the forefront of studying, exploring…
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Articles on MarTech, AI, & Customer Experience
The impact of AI on customer research
One of the key ways that businesses are transforming customer research is through the use of artificial intelligence (AI). AI…
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