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Mintegral’s Phoena Pang on the new playbook for performance marketing
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Ben Lewis
Ben Lewis is the Vice President of Marketing and Growth at Infobip, a global…
Ann Davis
Ann Davis is the Chief Revenue Officer at Crunchbase, where she leads global sales…
First-Touch Attribution
First-touch attribution assigns 100% of the credit for a conversion to the very first…
Last-Click Attribution
Last-click attribution assigns 100% of the credit for a conversion to the final touchpoint…
Kipp Bodnar
As CMO of HubSpot, Kipp leads global marketing strategy to drive awareness and demand…
Chuck Gahun
Chuck is a leader in Forrester’s Digital Business & Strategy practice serving business and…
Luke Roberts
Luke Roberts serves as Global Director of Digital Strategies and Growth at Bynder, a…
MEDDIC
MEDDIC is an enterprise sales qualification framework built around six criteria: Metrics, Economic Buyer,…
Nitin Mangtani
Nitin Mangtani is the SVP & GM of Retail at Salesforce. At Salesforce, Nitin’s focus…
Jim Sturm
President of North America at Capillary Technologies Jim Sturm is Capillary’s President of North America.…
The AI Capability Framework (Master Stack)
The AI Capability Framework, or Master Stack, is a four-tier model created by Greg…
Jaclyn Wands
Jaclyn Wands is an AI Practicalist and VP of Product & AI at Phaedon,…
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Real-world application of AI in business
Artificial Intelligence (AI) has become an increasingly important tool in the world of marketing, driving results and helping businesses achieve…
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