A Guide to Marketing Technology and CX
From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.
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Latest Articles
Marketing technology, CX, and Digital Transformation
MarTech: 4 critical platforms to support customer journey orchestration: Getting started on CJO
This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for …
CMSWire: Defining Your Marketing Technology Philosophy
One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of platforms you incorporate or reject as part of your marketing technology stack.
Forbes: Understanding When To Use Automation, Orchestration And Next Best Action
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences …
Improving CX with Conversational AI, with Bob Summers, Goodcall
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen …
Forbes: Getting Ready For Customer Journey Orchestration
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally published through Forbes Agency Council. Read the original here. Customer journey orchestration promises …
Forbes: Don’t Give Up On Your Process Just Yet
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström and originally published on Forbes.com. Read the original here. “Why …
MarTech: Preparing people for Customer Journey Orchestration: Getting started on CJO
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström for MarTech. You can read the full article here. Customer …
MarTech: How customer journey orchestration affects process: Getting started on CJO
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally posted at MarTech.org. You can read the original here. If you are considering …
The Agile Brand Guide Book Series
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
