Tag: Greg Kihlström

Agentic AI in marketing is not about “more content with fewer people,” but about how fast you can respond, how relevant you can be, and how safely you can operate across your most important domains. The meaningful frame for executives is simple: focus on a small, governed portfolio of…

This article was written by Greg Kihlström for CustomerThink. If your customer stays with you in a downturn, is it because they love your brand? Or is it because they just don’t have the energy to try someone else again?

This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.

AI doesn’t correct bad data. It does produce confident output built on whatever you feed it. Because of this, most “AI failures” are actually upstream data governance failures hiding behind polished outputs. Leaders should treat data readiness as a product, with clear owners, thresholds, and controls that prevent confident…

This article was written by Greg Kihlström for CMSWire. As customer expectations accelerate, CX leaders are turning to synthetic research and agentic AI to test experiences before customers ever feel the friction.

Marketers chasing the next algorithmic silver bullet might want to keep the receipt. In his new book, AI Isn’t a Goal (or a Strategy), best-selling author, advisor, and podcast host Greg Kihlström argues that artificial intelligence should power existing business objectives—never replace them. The book is available today in…

In order to effectively prioritize and adapt to the ever-changing landscape of business, organizations must understand the significance of differential adaptability. This capability allows them to identify and allocate resources based on the relative importance and urgency of threats and opportunities they face.

The concept of a priority mindset in organizational culture revolves around a collective belief and approach that hones in on strategic importance, rather than getting caught up in trivial tasks or distractions. This powerful mindset empowers individuals to prioritize their work and resources based on the greater purpose and…

This article was written by Greg Kihlström for MarTech. AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition.

This article was written for CMSwire by Greg Kihlström. We are ostensibly at the peak of AI hype, driven heavily by the rapid adoption of generative AI in both the consumer and business space. But hype does not necessarily equate to understanding, as a study of more than 500…