A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Using Customer Experience as Competitive Advantage
Transforming the marketing integration pro
Slow Down to Speed Up: A Strategic Approach to Implementation
AI has the ability to enhance e-commerce efficiency and growth
AI adoption is shifting workplace dynamics
AI complements human expertise in recruiting and hiring
Test and learn from others
How a brand-savvy AI to enhances marketing authenticity
Upcoming Events
Qualtrics X4
At X4 2025, you’ll hear from leading brands who have successfully scaled their experience…
Medallia Experience ’25
The experience event of the year. Join exceptional brands, pioneering leaders, and influential peers…
Shoptalk Spring 2025
Shoptalk is where thousands of retail changemakers come together every year to create the…
2025 CX Leaders Advance
CX Leaders Advance is the premier independent conference for professionals who lead (or significantly…
PegaWorld 2025
PegaWorld is Pega’s annual conference, featuring product announcements, keynotes from thought leaders, and product…
Forrester CX Summit North America 2025
At CX Summit 2025, CX, digital, and marketing leaders unite to delve into this…
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
