A Guide to Marketing Technology and CX

The ability to process customer data quickly is no longer sufficient for businesses looking to drive better personalization and customer engagement. Real-time or near real-time data handling has become critical in shaping the customer experience and delivering personalized interactions that drive business growth.

Let's explore the critical role that audience comprehension plays in crafting impactful brand narratives and how it ultimately drives business success.

The origin story of a brand can create a powerful connection with customers. This origin story is often overlooked by brands, but it is a crucial element in building a strong bond with customers. By sharing the story of how a product or service came to be, brands can create a more personal and emotional connection with their audience.

Organizations are increasingly recognizing the importance of adopting solution-led approaches over traditional product-led strategies. The insights shared in the recent podcast episode highlight a fundamental shift in how businesses can effectively leverage technology to drive value, particularly through the lens of composable solutions. This article explores the significance of solution-led approaches, their impact on business strategy, and the transformative potential they hold for organizations navigating the complexities of the digital age.

AI plays a crucial role in improving SMS message deliverability by reducing the chances of messages being falsely flagged as spam. There are many potential negative consequences of messages not being delivered, such as lost revenue, poor user experience, and missed opportunities for engagement. This underscores the significance of ensuring that messages reach their intended recipients in order to achieve desired outcomes.

Google's decision to indefinitely delay the deprecation of third-party cookies has been met with mixed reactions from marketers and brands alike. For many, this news came as a relief, as they were not fully prepared for the impending cookie apocalypse that was on the horizon. The announcement from Google, which essentially abandons the plan to phase out third-party cookies, has left many wondering what the future holds for data privacy and digital marketing.

In the ever-evolving landscape of B2B marketing, one of the most significant challenges content creators face is striking a balance between clarity and depth.

There is great significance in storytelling and its relevance in transforming the culture of a company, particularly in the banking industry. Everence, as discussed in the podcast, is focused on three key strategies to enhance customer experience and employee engagement: increased relevance, youth to young adult focus, and operational excellence.