A Guide to Marketing Technology and CX

Empowering employees for better service is essential for the success of any business. As highlighted in the podcast interview with James Killian, the experience of employees directly impacts the customer experience, which in turn affects the overall brand reputation. When employees feel empowered and supported, they are more likely to deliver exceptional service and create positive interactions with customers.

AI enhances SMS deliverability stakes by playing a crucial role in ensuring that SMS messages reach their intended recipients. With a 98% open rate, SMS marketing can be incredibly effective, but deliverability is key to the success of any SMS marketing strategy.

User-generated content (UGC) has become a driving force behind the growth of the gaming industry. With the rise of platforms like Overwolf, which boasts a community of over 100 million monthly gamers, UGC has provided a unique opportunity for brands to reach a highly engaged and diverse audience. Let's explore how user-generated content is shaping the gaming landscape and driving growth within the industry.

Surveys play a crucial role in understanding customer experiences and gathering feedback to improve products and services. However, the quality of the data collected through surveys like Net Promoter Score (NPS) is often questionable due to the lack of scientific standards in survey design.

Personalization through artificial intelligence (AI) is key in today's business landscape. The interview with Greg Kihlström highlights the importance of customer experience and the impact it has on brand performance. It emphasizes the need for organizations to focus on customer experience in the moment, rather than after the fact, to drive loyalty and better business outcomes.

On the podcast, Horst Schulze discusses the importance of creating a customer-centric culture through excellence in business. Schulze emphasizes the idea that by focusing on providing exceptional service and care to customers, companies can not only attract more customers but also retain them and even charge higher prices for their products or services.

This article was written by Greg Kihlström for MarTech. In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play.

Consumer reviews have a significant impact on purchasing decisions. Consumers are becoming increasingly reliant on user-generated content to inform their buying choices. The availability of online reviews and ratings allows shoppers to access real-time feedback from other consumers, providing valuable insights into product quality, performance, and overall satisfaction.