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#813: Big Game Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
Today, we’re going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We’ll dig into the data behind the ads, exploring which brands successfully connected with key audiences, what the data says about…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Generative AI (GenAI)
Generative AI (GenAI) is the class of AI models that emulate the structure and…
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total monetary value of all merchandise sold through…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
Latest Research
The more recent insights, trends, and stats to guide your work
Elevating E-Commerce: Advancing Personalization Maturity in a Disrupted Landscape
The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your B2B Brand Needs to Stop Sounding Like a Banker and Start Acting Human
### **Breaking the Convention of B2B** The first step in standing out is recognizing the…
Expert Mode: Scaling Personalization Without Sacrificing Your Brand’s Soul
For years, the twin ambitions of enterprise marketing have been pulling in opposite directions. On…
Expert Mode: Beyond the Hype—Putting AI to Work in the Real Economy
As marketing leaders, we are inundated with conversations about AI. The narrative is often dominated…
More Industry News
More Articles on MarTech, AI, & Customer Experience
MarTech: When AI agents become the customer
This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are…
