A Guide to Marketing Technology and CX

From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

The Agile Brand Guide
The international best-selling book series in print, digital, and audio.

MarTech Guide
Marketing technology terms, platforms, and more.

The Agile Brand with Greg Kihlström podcast

The Agile Brand with Greg Kihlström
Award-winning show on MarTech & CX, now in Season 5.

The Innovation Economy Podcast

The Innovation Economy
Catch this new podcast all about business innovation.

Greg Kihlström, best selling author

Greg Kihlström
Best-selling author, speaker, consultant & advisor to F1000 brands.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation

Agile Accessibility is a game-changer

Agile accessibility is game-changing. In today's digital age, accessibility is no longer just a nice-to-have feature, but a necessity. It is not only a matter of legal compliance but also a way for brands to demonstrate their commitment to diversity, equity, and inclusion (DEI).
Nov 21, 20234 min read

Building a resilient pipeline drives business growth and value

One crucial aspect of alignment in business is the development of a resilient pipeline. A resilient pipeline refers to a sales organization's ability to maintain a healthy and diverse portfolio of potential deals
Nov 20, 20233 min read

CustomerThink: Best approaches for a strong first-party data strategy

This article was written by Greg Kihlström for CustomerThink. Preparing for a first-party data strategy is crucial for brands in today’s evolving landscape of data privacy regulations and cookie deprecation.
Nov 19, 20232 min read

E-commerce marketplaces are becoming more essential for merchants

E-commerce marketplaces have become essential for merchants in today's highly competitive era of e-commerce.
Nov 19, 20233 min read

Personalizing the Customer Journey for Greater Engagement

Today we’re going to talk about Customer Journey Orchestration with a focus on SMS and messaging to help brands drive greater customer engagement and personalize the customer experience for consumers that quickly grow impatient by being saturated with impersonal messages from the brands they support. In fact, according to a recent report by Twilio, two-thirds of consumers say they’ll quit a brand if their experience isn’t personalized.
Nov 17, 202337 min read

Achieving greater flexibility and efficiency with a headless architecture

One of the main advantages of headless architecture is the ability to use best-in-class components. With a traditional monolithic architecture, all the components are tightly integrated, making it difficult to change or upgrade individual components without affecting the entire system.
Nov 17, 20233 min read

Customer experience drives business growth

Customer experience is a critical factor in driving business growth.
Nov 16, 20233 min read

S1 | 14: Using LinkedIn for career and company success with Brynne Tillman

LinkedIn is increasingly becoming a critical tool for sales and business. Add in AI, and now it's taking it to a whole different level. Companies that promote and support employee engagement and usage, especially thriving sales organizations that leverage social selling strategies, are reaping strong rewards. Where is it headed and how should employees and companies leverage it to build strong brands and uncover new business opportunities? In this latest episode, Brand the Change is thrilled to have LinkedIn Whisperer Brynne Tillman. Brynne provides a state of the state as well as some futuristic insights on integrating AI and where this powerful platform, now closing in on a billion users, is headed for employees and companies.
Nov 16, 20236 min read